Havas Media Bolsters Fashion, Pharma & FMCG Credentials With New Business Wins

Havas Media Bolsters Fashion, Pharma & FMCG Credentials With New Business Wins
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Havas Media Group has continued to grow in Australia, with the team announcing a series of significant client wins in the fashion, FMCG and pharmaceutical industries.

Expanding the agency’s fashion credentials, the team has been appointed as media agency to premium Australian swimwear retailer Seafolly in Australia and across key European markets, after a competitive pitch.

Chosen to deliver local and global strategic direction and creative media planning, the Havas Media team will develop campaigns to reflect the brand’s mission of being the world’s most iconic women’s swimwear and beach lifestyle brand.

In addition, Australian footwear brand Tony Bianco has also appointed Havas Media’s digital specialist division to advise on platform technology and to relaunch its CRM program.

Global confectionery group Perfetti van Melle, known for its brands Mentos and Chupa Chups, has also selected Havas Media.

The agency joins several other Havas markets around the world as Perfetti’s agency of record after a competitive pitch. The team will work closely with the local client to deliver innovative product campaigns and launches across all media channels.

The team has also extended the group’s existing media relationship with SunRice, adding redesigning and rebuilding Sunrice’s online properties to its existing media strategy, planning and buying remit.

Growing the agency’s health portfolio, Havas Media also picked up Aspen’s S26, tasked with the redesign and relaunch of its mother and baby-focused CRM club.

Havas Media CEO Mike Wilson said: “Our dedication to providing our clients with intelligent media solutions has driven this continued new business momentum.

“Our success is testament to the outstanding work our teams do day in, day out, with these leading brands drawing on the breadth and depth of Havas Media’s range of services.”

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