Foxtel’s Kayo Sports has appointed the Havas Group to help build the proposition for the new streaming brand.
Havas has been working with the newly-launched platform behind closed doors since the beginning of the year while the service was built.
After a soft launch earlier this month, Kayo Sports was officially unveiled on Monday.
The agency group was tasked with developing Kayo Sports’ brand architecture, customer value proposition, brand name, brand identity, communications strategy, and creative campaign.
The partnership involves the full breadth of the Havas Group, with Host/Havas, Havas Media, Red Agency and One Green Bean all helping build the Kayo Sports brand.
Carly Loder, chief marketing officer at Kayo Sports, said: “Havas’ ability to provide integrated solutions across the board has been integral in launching this game-changing product.
“Working together, we will continue to meet the rapidly evolving needs of the market and we’re looking forward to partnering with the Havas Group to help us bring them to life.”
Anthony Freedman, chairman of the Havas Group across Australia and New Zealand, said: “We’re delighted to partner with Kayo Sports on a range of projects. It has been a truly collaborative effort, drawing on the full breadth of our services and specialist expertise.”
Naren Sanghrajka, managing partner at Host/Havas, added: “It’s not often you get to launch a game-changing product and brand into the market.
“It’s been an incredibly exciting journey over the last year as we’ve worked through the formation of the business, product and communications.
“We’re delighted to launch the integrated campaign and get the word out there so consumers can get as immersed into the platform as we have been in recent months.”
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]