After a competitive four-way pitch, Australian Eggs has appointed three new retained agencies – Hausmann to lead consumer PR, Health Haus to manage HCP communications and GROUND to head up its social accounts.

All three agencies are part of The Haus and will work together closely to showcase the nutritional values, deliciousness and versatility of Australian Eggs through multiple touchpoints across PR and social.

Banter, the Haus’ brand experience and engagement marketing agency will also be a key partner in rolling out activations and events.

Hausmann general manager, Raje Hiranand said: “This is an incredible win for Hausmann and our sister agencies Health Haus, GROUND and Banter.

“We’re excited to be working together to inspire and emotionally engage more Australians to enjoy eggs.”

Australian Eggs, marketing and communications manager, Frances Jewell: “The Haus impressed us with their spot-on strategy and creative vision of what eggs really mean to Australians.

“We’re delighted to have them join our roster of agencies to bring our mission of celebrating the joy of eggs to life.”

The Haus CEO, Judi Hausmann commented: “The possibilities of doing great work on Australian Eggs are endless – they provide fantastic partnership as a client, have a clear vision and are very much loved by Australians.

“We’re looking forward to turning our winning ideas into reality.”