Harris Farm Markets Call For Shift To ‘Regenerative Farming’ In New Campaign
Independent Grocery retailer Harris Farm Markets are fighting soil degradation and climate change with a new, Australia-first public education campaign to bring about change to farming practices.
The campaign will work with high-profile farmers, suppliers, and producers to educate Australians about the importance of regenerative farming. Harris Farm Markets has a commitment to more than double its number of regeneratively farmed products by the end of 2021, and double this again by 2022.
Regenerative farming focuses on farming soil rather than farming for a ‘product’. It focuses on ecology and understanding soil biodiversity. One of the benefits is that more nutrients are kept in soil, meaning food grown this way tastes better and is healthier.
Chris Balazs, former scientists and now CEO of a regenerative beef producer and supplier Provenir said, “I don’t call myself a cattle farmer. I realised in order to breed the best cattle, I had to become a grass grower, and in order to do that, it was all about the soil and the amount of water I could retain in the soil.”
More than a quarter of the world’s greenhouse gas emissions are the result of traditional farming methods. In contrast, regenerative farming can sequester carbon from the atmosphere.
Healthy soil with high carbon levels acts as a sponge for water, meaning it is more equipped to deal with drought conditions. Harris Farm Markets is the first Australian grocery retailer to make a widespread call for regenerative farming.
CEO Angus Harris said, “Australia is an agricultural powerhouse, however, if we don’t start to innovate the way we are producing we will be at risk of irreversible damage to our soil and therefore an impact to our food supply and quality.”
“Put simply, at Harris Farm Markets we are urging all consumers to dig deep and really question where their food is coming from and the impact this has on our future. If you are concerned about climate change, the most simple way to do your part is to shop for regeneratively farmed products.”
Partners, experts and industry bodies involved include farmer Charlie Arnott, Land to Market Australia, the Mulloon Institute, YLAD Living Soils, and Provenir.
Composting will also start taking place in selected Harris stores.
The regenerative ethos was extended to the Harris Family Farm, Cox’s River Rest in Megalong Valley, NSW which farms beef, lavender and rosemary. For the last eighteen months, Cox’s River Rest Farm has been undergoing its own regenerative farming initiative in partnership with the Mulloon Institute.
More than 40 tonnes of humus compost has been created from food waste collected from Harris Farm stores, with a special blend of additional minerals and nutrients added, and this has been used directly at Cox’s River Rest Farm. Referred to as Harris Farm’s custom-created ‘SOILBIOTIC’, it will be available in Harris Farm stores for a limited time to give Australians the chance to regenerate their own backyards.
Please login with linkedin to comment
Harris Farm MarketsLatest News
Capgemini Identifies Six Focus Areas For CMOs Looking To Develop Data-Driven Teams
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76 per cent) and data and technology (74 per cent). This is according to the latest Capgemini Research […]
Australian Streaming Customers Getting The Best Bang For Their Buck: Study
Australia getting value for money when it comes to video streaming. The same can't be said for a pack of Marlboro reds.
HCL Technologies And Cricket Australia Announce Winners From TechJam’21;
Cricket going for an image refresh, because there's nothing more high-tech than a sport where players spit on the ball.
TikTok Offically Reaches One Billion Users
TikTok says that it has officially reached more than one billion global users. In a blog post on its Australian newsroom, the video app said, “our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty and fashion to art, causes, and everything in between, culture truly […]
Ovira Makes Powerful Statement With “You Will Not Silence Our Pain” Mobile Billboard
Here's a simple idea with a powerful message and proof it doesn't require big bucks to make real change.
Explained: The ACCC’s Latest Plan To Control Google & Its Ad Tech Dominance
Confused by the ACCC's Google announcement this morning? This is like a personal cheatsheet penned to your inner thigh.
Rapper Ludacris Creates Netflix Kids’ TV Show ‘Karma’s World’
Ludacris giving rappers a bad name everywhere after launching new, inspirational kids' cartoon via Netflix.
Omnicom’s Resolution Digital Makes Two New Hires, Expanding Digital Transformation Team
Resolution Digital announces two new hires. Expanding its transformation offering & understanding of The Matrix films.
Twitch Partners With GroupM For APAC First
Twitch's union with GroupM arguably gives an insight into the future of media sans anyone wearing a silver jumpsuit.
Pinterest Announces Second Annual Creators Festival For October 20th
Mark October 20 in the diaries as Pinterest Creators Festival day. It just so happens to be World Osteoporosis Day too.
Michael Leunig Condemned For Cartoon Comparing Vaccine Mandates To Tainanmen Square Massacre
It appears cartoonist Michael Leunig now entering his second decade of being woefully unfunny.
Volkswagen Australia Adds DAB+ Radio To 2022 Models
Nothing screams ad creative, inner-west single male or "I can't afford an Audi" quite like owning a souped-up VW Golf.
Coffee Chain Roasted For Bizarre “Flick The Bean” Promotion, Which Also Happens To Be A Euphemism For Masturbation
Brilliant copywriting has the power to move, create, inspire! Or, there's this disaster that lands you the lead in B&T.
Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative
Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator. The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]
Omnicom Media Group The First Australian Business To Complete Amazon Advertising’s OMEGA Training
Omnicom staff now fully trained in Amazon's OMEGA training. Well, excusing the dummies that didn't pass, that is.
This Way Up: Australia’s Advertising Festival Of Creativity Rescheduled To 2022
Sadly, the Advertising Festival Of Creativity has had to be postponed until next year. Will still say 2021 on the pens.
Monday TV Wrap: The Block Builds Nine A Nightly Win (And A Lovely New Kitchen Extension)
Last night's kitchen reno on The Block belied the sad truth that is the three months of hell of an actual kitchen reno.
Loyalty Republic Launches Card Agnostic Rewards Program
Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]
Amobee Announces Partnership With Samsung Ads
Amobee unveils partnership with Samsung Ads. Sadly, plans for a celebratory deluxe mousse cake shelved due to lockdown.
How To Use Social Media Insights To Understand What’s Impacting Your Brand’s Health
Is your brand suffering from eczema, wind or irritable bowel? Discover the truth with this social media health check.
Radio Station Uses Sperm, Conception & Rockers KISS For Oddball “Born To Rock” Campaign
As we're all still working remotely, why not take the opportunity to headbang with gay abandon to this rockin' advert.
triple j’s Giving Away One Of Dr Karl’s Iconic Colourful Shirts
Do you regularly throw up all over yourself? Disguise the fact by owning one of Dr Karl Kruszelnicki's colourful shirts.
Facebook Hits Pause On Instagram Kids
Facebook hits pause on Instagram Kids project. Zuckerberg still working on his giant laser & flying monkeys, however.
“Stupid Prick!” Kyle Sandilands Claims He Wouldn’t Attend Anti-Vax Producer’s Funeral If He Caught COVID
Having recently found ourselves agreeing with Waleed Aly, B&T finds ourselves strangely agreeing with Kyle Sandilands.
Carat & UNICEF Australia Unveil Initiative To Deliver Two Billion Vax Shots To Developing Nations
Carat unveils plans to vax developing nations. Which, you'd agree, goes above and beyond the call of a media agency.
Billie Eilish Teams Up With Nike To Release Vegan Air Jordans
Billie Eilish & Nike team for new vegan Air Jordans range that sadly doesn't come with tag "get less meat on your feet".
IMAA Announces New Group Deal Arrangements With Media Research, Planning And Training Companies
As if the tote bag, sun visor & leather embossed notepad weren't enough, IMAA members can now enjoy these benefits too.
New Word Order Creates “Anything Is Possible” Campaign For Coomera Anglican College
Coomera Anglican College has risen to become a leader among Gold Coast schools, however, its brand identity was at odds with its history, leadership and bold plans for the future.
Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
Aussie designers are giving iconic logos a pro-vax revamp. Sadly, not enough to stop the rioting in Melbourne, however.
Connection As Currency – How DTC Brands Are Changing Commerce
James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]
