Leading brewer Lion has revealed its first brand campaign for a number of years for the innovative Australian beer, Hahn, via Thinkerbell. The campaign also coincides with a major packaging refresh for the brand.
The new platform shines a light on Hahn’s long standing credentials; Great Taste, Low Carb, How Good.
Ed Jamison, Lion brand director said, “We’ve worked with our agency partners to refresh the Hahn brand. The work will connect with Australian drinkers increasingly keen to find more mindful beverage choices, without compromising on great taste. Our campaign taps into several ‘win-win’ moments; Hahn, a beer which is both low-carb, yet doesn’t compromise on taste whatsoever”.
Australian consumers are continuing to seek out information and beverage choices that meet their lifestyle needs. The current Hahn range offers mid-strength, gluten-free and light options, with Hahn Superdry as a popular Australian staple of low-carb and low-calorie beer drinking.
The campaign is supported by multi-channel national media running across TV, radio, outdoor and digital channels as well as future sponsorships and partnerships including with City 2 Surf which will further reinforce the brand’s positioning.
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