Gumtree Snares Domain’s Shannon Fitzpatrick For New Director Of Advertising Role

Gumtree Snares Domain’s Shannon Fitzpatrick For New Director Of Advertising Role
B&T Magazine
By B&T Magazine
SHARE
THIS



Gumtree has announced the appointment of Shannon Fitzpatrick (main photo) as director of advertising.

In his new role, Fitzpatrick will be leading a team of sales, operations and analysts focused on delivering rich and relevant brand solutions powered by insight to Gumtree’s wealth of clients. He will lead strategic direction to drive further growth for the site’s programmatic-first advertising approach.

Fitzpatrick’s appointment comes at a critical point in time for Gumtree Media, as a growing number of businesses are turning to data-led advertising for agility and precision targeting capabilities, in response to the COVID-19 crisis.

He brings almost two decades’ experience in media and advertising to the role, having worked in a variety of commercial positions across print and online. He was previously the Director of Programmatic and Ad-Tech at Domain, where he served as the strategic and technology lead for programmatic, ad-tech and performance as well as ad operations. Before joining Domain, Fitzpatrick was the Digital Solutions Business Development Manager at Adstream and held senior commercial roles at many of Australia’s largest publishers, including Newscorp and Bauer.

Fitzpatrick said of his appointment: “What attracted me to the role is the fact that Gumtree is a beloved brand that connects its seven million monthly users locally as they browse, buy and sell through the site. Through our world class technology, we have access to data that allows us to identify intent and personas through custom segmentation, so we can create audience driven solutions across our display, native and rich media product suite.

“I am excited by what we can do in this new era of marketing and advertising where first-party data is opening up brand new opportunities for partnership. I look forward to taking Gumtree Media to the next level by bringing new audience and native led solutions to life for our clients.”

Gumtree launched its programmatic-first marketplace in 2016 and has continued to invest in DMP, programmatic advertising capabilities and first-party data ever since.  The business is following a vision of becoming Australia’s best native audience offering by leveraging the site’s rich first-party data and working closely with its technology partners to create insight-led custom partnerships for its clients.

Mark Kehoe, managing director Gumtree Australia added: “We are excited to have Shannon join the leadership team as his extensive experience will be critical to the continued success and power of Gumtree Media. In addition to being an expert in his field, Shannon is also a passionate advocate for developing talent and creating a strong team culture, and I am confident his leadership will contribute significantly to the success of the team and our clients.

“At a time when Australians are turning to ecommerce, Shannon will bring fresh thinking and new strategies to take advantage of these trends for our clients.”

Please login with linkedin to comment

Gumtree

Latest News

Pinterest Insights Show How Consumers Are Keeping Busy At Home
  • Marketing

Pinterest Insights Show How Consumers Are Keeping Busy At Home

More than 450 million people use Pinterest around the world each month to find tomorrow’s ideas. It’s a place to look forward and plan and these days, it’s a place to find ideas to stay inspired while staying at home. Pinterest insights have always been a strategic way for brands to tap into what Pinners are searching for […]

Google Blocks Ads On Piers Morgan’s Column About Simone Biles
  • Media
  • Technology

Google Blocks Ads On Piers Morgan’s Column About Simone Biles

A column from controversial UK media commentator Piers Morgan on the Daily Mail has been stripped of advertising, after Google detected racist content in the comments. Earlier this week, Morgan penned a column titled ‘Sorry Simone Biles, but there’s nothing heroic or brave about quitting because you’re not having ‘fun’ – you let down your team-mates, […]

Recommended

by B&T Magazine

B&T Magazine
Acoustic Deepens Investment Aiming To Accelerate Growth In ANZ
  • Media

Acoustic Deepens Investment Aiming To Accelerate Growth In ANZ

Acoustic, an open and independent marketing cloud and analytics provider, has announced the expansion of offices in Sydney and Melbourne as well as the launch of an Australian, cloud-based data centre. The move is part of its commitment to prioritise tens of millions of dollars over the next two years to accelerate its growth strategy […]

“Video Killed The Radio Star, But Nothing Will Kill Video” : Vevo’s MD Steve Sos
  • Media

“Video Killed The Radio Star, But Nothing Will Kill Video” : Vevo’s MD Steve Sos

This month Vevo is celebrating 40 years of music videos – a medium that has become a cultural touchstone for anyone with ears and eyes. MTV premiered exactly forty years ago this month and changed music forever, offering a visual music medium and music lovers and advertisers have never looked back.  To celebrate such a […]

Nova Launches Live & Unrestricted For The Month Of August
  • Media

Nova Launches Live & Unrestricted For The Month Of August

Nova’s Live & Unrestricted, hosted by Tim Blackwell and Kate Ritchie, will aim to provide listeners with an escape from restrictions, dropping every Saturday morning in August on the Nova Network. Following the overwhelming response to Nova’s Kate, Tim & Joel Live in Lockdown, a one-off special to keep up the spirits of listeners locked down in […]

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director
  • Technology

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director

TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role
  • Media

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role

Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar.  Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.   

Customer Messaging Platform Podium Launches In Australia
  • Technology

Customer Messaging Platform Podium Launches In Australia

Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]