Media publication The Guardian has unveiled a new look for its website and apps in line with the new Guardian tabloid print format.
The redesign coincides with new versions of The Guardian’s print products in the UK, which sees the paper change from its unique Berliner format to the tabloid size.
The move will save several million pounds in printing costs and forms a significant part of the plan towards securing Guardian Media Group’s (GMG’s) long-term future.
GMG continues to implement its three-year transformation plan with the target of Guardian News & Media (GNM) breaking even at operating level by April 2019.
A number of digital design innovations and improvements have been introduced, including a new Guardian masthead, an updated colour palette, a new font called ‘Guardian Headline’, and marginal changes to size, line spacing and overall typesetting for the main text font.
Katharine Viner, editor-in-chief, at GNM, said: “Since we announced our plans to change format seven months ago, it’s been an exhilarating period of creativity, imagination and focus, and I’m thrilled with the result – a new paper that feels bold, striking and beautiful, and still unmistakably The Guardian.
“It has also been a fantastic opportunity to redesign our website and apps. The new Guardian will be a space for big ideas, for debate, for clear thinking, and new perspectives.
“Our move to tabloid format is a big step towards making The Guardian financially sustainable and ensuring we can continue to invest in agenda-setting journalism for generations to come.”
GNM executive creative director Alex Breuer said: “The new design has readability at its heart, with a new headline font and a new colour palette as core elements.
“At the forefront is the bold new masthead, which represents The Guardian’s place and purpose in today’s turbulent news agenda.
“With a more flexible page layout in print and online and enhanced use of photographic journalism and graphics, our new design is simple, confident and stylish, providing readers with the best possible experience across all our platforms.”
Guardian Australia editor Lenore Taylor said local readers will notice a new look to the publication’s site with a new masthead and design.
“Our commitment to high-quality independent journalism and to reporting important Australian stories remains the same,” she said.
New research into inspiration has been undertaken by the University of Sydney Business School and Richards Rose to produce ‘The Inspiration Code’ study. There has always been a need for inspiration. To lift our spirits higher – for a period of time or just for a moment. Given the times we live in, you could […]
Lotame today announced 10 leading data partners including DTScout and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web. Lotame is providing the industry with privacy-compliant solutions that allow data partners to capture data on the Panorama ID in cookieless environments (Safari, Firefox, and […]
The Oscars ceremony, streamed by American channel ABC, has officially sold out its commercial time. A number of this year’s advertisers will be new to the event. The commercial interest in the Oscars remains despite decreased yearly viewership, with the 2020 ceremony pulling a historic low of 23.6 million viewers. According to Variety, ABC was seeking US$2 […]
Less than 12 months after launching its short-form vertical video format, Instagram is bringing ads to Reels. In an announcement, Instagram revealed it would be testing ads on Reels in Brazil, Germany, and right here in Australia. The ads will be mobile-first, vertical and full-screen, similar to ads in Stories. As with organic Reels content, […]
Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]