The Guardian Unveils Fresh Digital Look To Coincide With Launch Of Tabloid Newspaper

The Guardian Unveils Fresh Digital Look To Coincide With Launch Of Tabloid Newspaper
B&T Magazine
By B&T Magazine



Media publication The Guardian has unveiled a new look for its website and apps in line with the new Guardian tabloid print format.

The redesign coincides with new versions of The Guardian’s print products in the UK, which sees the paper change from its unique Berliner format to the tabloid size.

The move will save several million pounds in printing costs and forms a significant part of the plan towards securing Guardian Media Group’s (GMG’s) long-term future.

GMG continues to implement its three-year transformation plan with the target of Guardian News & Media (GNM) breaking even at operating level by April 2019.

A number of digital design innovations and improvements have been introduced, including a new Guardian masthead, an updated colour palette, a new font called ‘Guardian Headline’, and marginal changes to size, line spacing and overall typesetting for the main text font.

Katharine Viner, editor-in-chief, at GNM, said: “Since we announced our plans to change format seven months ago, it’s been an exhilarating period of creativity, imagination and focus, and I’m thrilled with the result – a new paper that feels bold, striking and beautiful, and still unmistakably The Guardian.

“It has also been a fantastic opportunity to redesign our website and apps. The new Guardian will be a space for big ideas, for debate, for clear thinking, and new perspectives.

“Our move to tabloid format is a big step towards making The Guardian financially sustainable and ensuring we can continue to invest in agenda-setting journalism for generations to come.”

GNM executive creative director Alex Breuer said: “The new design has readability at its heart, with a new headline font and a new colour palette as core elements.

“At the forefront is the bold new masthead, which represents The Guardian’s place and purpose in today’s turbulent news agenda.

“With a more flexible page layout in print and online and enhanced use of photographic journalism and graphics, our new design is simple, confident and stylish, providing readers with the best possible experience across all our platforms.”

Guardian Australia editor Lenore Taylor said local readers will notice a new look to the publication’s site with a new masthead and design.

“Our commitment to high-quality independent journalism and to reporting important Australian stories remains the same,” she said.




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