It’s been a top day for GroupM’s Wavemaker after the agency retained both the Mondelez and Vodafone businesses.
Mondelez – makers of iconic FMCG brands such as Cadbury, Oreo and Philadelphia – spend about $50 million a year annually in Australia.
Wavemaker has held the account in Australia for the past two years after nabbing it away from stablemate Mindshare.
In a global review, Mondelez has just split its $US1.6 billion ($A2.3 billion) media account between three agencies – Publicis Groupe, Wavemaker and Vayner Media.
Wavemaker CEO Peter Vogel telling B&T: “Wavemaker are incredibly proud and excited to continue our partnership with Mondelez in Australia. We look forward to building on our partnership and continuing to drive growth for their brands by developing engaging consumer experiences.”
Meanwhile, the agency has also retained the Vodafone business and that’s despite a global pitch that saw incumbent, dentsu’s Carat, retain the work.
Carat will handle the telco’s media in 15 markets, however, as the brand is owned by TPG here in Australia it was not impacted by the global pitch. Vodafone have a reported 5.25 million mobile customers in Australia and boasts a broadband base of 2.17 million customers.
Don’t underestimate the power of The Chase. The quiz show’s prevalence in the top 10 means it may get overlooked as we put our attention on TV’s more novel offerings. But Seven continues to deal a very strong punch every day with its offering of The Chase and Seven News. Seven News was the most-watched […]
The advertising world is all about risk and reward — bold work can reap huge commercial success but, there’s every chance an idea or campaign could go very, very wrong. Fortunately, Luke Spano, managing director of native content firm Avid Collective is used to a high-stakes career given he was previously a professional poker player. […]
Clean Up Australia today reveals a refreshed brand identity to coincide with registrations opening for Clean Up Australia Day 2024. The work was created by Sydney creative agency, uberbrand, and is in the market from this week across TV, radio, outdoor, print and digital platforms. “We are one of the nation’s longest-running environmental charities continuing […]
It’s the station the Gold Coast grew up with, and in a local nod to its heritage, Triple M today has been officially renamed to 92.5 Triple M Gold. 92.5 Triple M Gold has brought the good times and greatest hits back to the Gold Coast with Flan, Ali & Spida for Breakfast, South East Queensland’s very own […]
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]