Bakery Chain Apologises After Mistakenly Using A Fetishist Group’s Hashtag

Bakery Chain Apologises After Mistakenly Using A Fetishist Group’s Hashtag

The UK’s biggest bakery chain, Warburtons, has apologised to customers after mistakenly using a hashtag on social media which is linked to a fetish community.

Warburtons launched a competition that encouraged customers to share photos of themselves eating crumpets all via the hashtag “#crumpetcreations”.

Unfortunately for the innocent enough promo, the hashtag is also used by Britain’s “furry” community – people who deride sexual gratification from dressing-up like animals.

Screen Shot 2017-12-14 at 10.12.22 am

Last night, the crumpet manufacturer hastily changed the hashtag to #warburtonschristmascrumpets after the mistake was discovered.

Screen Shot 2017-12-14 at 10.12.01 am

A Warburtons spokesperson said of the mishap: “The world of social media is a wonderful and varied place but this shows just how easy it is to get it wrong.

“We will be doing a bit more research next time! We’ve changed the the hashtag and the competition is still on #warburtonschristmascrumpets.”

 




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