The UK’s biggest bakery chain, Warburtons, has apologised to customers after mistakenly using a hashtag on social media which is linked to a fetish community.
Warburtons launched a competition that encouraged customers to share photos of themselves eating crumpets all via the hashtag “#crumpetcreations”.
Unfortunately for the innocent enough promo, the hashtag is also used by Britain’s “furry” community – people who deride sexual gratification from dressing-up like animals.
Last night, the crumpet manufacturer hastily changed the hashtag to #warburtonschristmascrumpets after the mistake was discovered.
A Warburtons spokesperson said of the mishap: “The world of social media is a wonderful and varied place but this shows just how easy it is to get it wrong.
“We will be doing a bit more research next time! We’ve changed the the hashtag and the competition is still on #warburtonschristmascrumpets.”
Please login with linkedin to commentWarburtons
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]