B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Greenpeace Launches Campaign Attacking Woodside’s War On Whales, Via whiteGREY
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Greenpeace Launches Campaign Attacking Woodside’s War On Whales, Via whiteGREY
Campaigns

Greenpeace Launches Campaign Attacking Woodside’s War On Whales, Via whiteGREY

Staff Writers
Published on: 6th October 2023 at 11:41 AM
Staff Writers
Share
2 Min Read
SHARE

Greenpeace has launched a thought-provoking OOH campaign to bring attention to and raise public awareness of the consequences of seismic blasting on whales’ natural habitat in Western Australia,

The controversially named “Woodside’s War on Whales” poster campaign is a direct reference to the seismic blasting activity of fossil fuel company, Woodside Energy. The work is designed to make people understand the impact of a seismic blast in the ocean, showing that it equates to the sound of an atomic bomb. Using a guerilla marketing strategy, the creative ad will launch as OOH posters in key metropolitan sites across the SW region of Western Australia.

Chad Mackenzie, CCO, whiteGREY said: “Greenpeace’s mantra has always been to get their message heard in the most impactful way possible. And we needed a powerful visual to highlight the catastrophic effect that seismic blasting has on a whales’ natural habitat. When a single seismic blast matches the decibel rating of an atomic bomb, it really is a war on whales.

“The upside-down visual of what happens under the surface felt like the perfect way to dramatise exactly what damage is being done to marine life.”

David Ritter (pictured above), CEO of Greenpeace Australia Pacific said: “Greenpeace will oppose Woodside’s ‘War on Whales’ every step of the way. Woodside is planning to start seismic blasting in our precious oceans. Seismic blasting can deafen whales, who use their sonar to find food – so a deaf whale is a dead whale.

“The world is watching and community opposition to Woodside’s wanton plans to damage our environment and climate are growing every day,” Ritter added.

The “Woodside’s War on Whales” campaign aims to mobilise the WA community of activists and advocates and everyday nature lovers and kick-start them into taking action to preserve our whale population.

The campaign launched this week and will continue in the coming weeks.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Greenpeace
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Monks Innovation Chief Henry Cowling: There’s Never Been A Worse Time To Be In Advertising
19/06/2025
Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?