At this time of the year, B&T’s inbox can get a little overloaded with Christmas ads from all over the globe.
Due to time, weight and viewer discretion, we tend to cull the wheat from the chaff for our discerning readership.
But when a new spot arrived from Wunderman Thompson Portugal, we had to share it was that good.
The spot’s for telco firm Vodafone and, we hope you’ll agree, if you ever need a blueprint on how to give some emotion to a telco firm, this ad is it!
Check it out below, but B&T does warn the heartwarming spot is a bit of a tear-jerker.