GPY&R Named Top Creative Agency For New Business Wins

GPY&R Named Top Creative Agency For New Business Wins

GPY&R has been named Australia’s number one creative agency for new business in the 2015 New Business League table published by global consultancy firm R3. Check out the full table below.

Conducted across 19 of Australia’s leading creative agencies, the New Business League is a market-wise monthly tally of the agencies’ new business acquisitions.

Yesterday, B&T reported that Carat was the number one media agency for new business in the same survey.

According to the table, GPY&R retained its number one ranking for the month of December with 81 new wins tallying to $US27.44 million. The agency’s new clients included Conair, PepsiCo Project, Barwon Waste Group Project. However, it did lose the AGL business in the process.

Second on the table was DDB that picked up $US13.2 million in new accounts for the month including Electrolux and pharmaceutical companies Novartis Exjade and Revolade. However, it lost the Woolworths-owned BWS during the same period.

The biggest mover on the table was Dentsu Aegis up seven spots to number six after it won $US5.7 million in new business including Toyota, Qantas, Ferrero Project and Heritage Brands. M&C Saatchi also fared well going up five spots to twelfth position after $US3.2 million in new business wins.

Havas Worldwide arguably had a rogher time dropping from eighth on the list to equal thirteenth namely due to losing the Virgin Mobile business.

Check out all the results here:

Screen Shot 2016-02-09 at 10.24.37 AM

 

 

 

 

 

 




Please login with linkedin to comment

Advertising Standards Bureau GPY&R Jack Matthews

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]