GPY&R Named Top Creative Agency For New Business Wins

GPY&R Named Top Creative Agency For New Business Wins
B&T Magazine
By B&T Magazine



GPY&R has been named Australia’s number one creative agency for new business in the 2015 New Business League table published by global consultancy firm R3. Check out the full table below.

Conducted across 19 of Australia’s leading creative agencies, the New Business League is a market-wise monthly tally of the agencies’ new business acquisitions.

Yesterday, B&T reported that Carat was the number one media agency for new business in the same survey.

According to the table, GPY&R retained its number one ranking for the month of December with 81 new wins tallying to $US27.44 million. The agency’s new clients included Conair, PepsiCo Project, Barwon Waste Group Project. However, it did lose the AGL business in the process.

Second on the table was DDB that picked up $US13.2 million in new accounts for the month including Electrolux and pharmaceutical companies Novartis Exjade and Revolade. However, it lost the Woolworths-owned BWS during the same period.

The biggest mover on the table was Dentsu Aegis up seven spots to number six after it won $US5.7 million in new business including Toyota, Qantas, Ferrero Project and Heritage Brands. M&C Saatchi also fared well going up five spots to twelfth position after $US3.2 million in new business wins.

Havas Worldwide arguably had a rogher time dropping from eighth on the list to equal thirteenth namely due to losing the Virgin Mobile business.

Check out all the results here:

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Advertising Standards Bureau GPY&R Jack Matthews

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