With the evolution of the experience marketing category over the last few years and the now broader scopes of work enjoyed, George P. Johnson has appointed Chrissie Mills (lead image) as managing director A/NZ
Ben Taylor, CEO Asia Pacific, said: “Chrissie has demonstrable capability and passion for leading successful agency teams. The last few years have driven us to revolutionize our offerings and I am excited about what Chrissie brings to GPJ. With her broad background leading both experience and more traditional B2B agencies I’m looking forward to seeing how these combined factors support our clients to an even higher level”.
Mills started her career at iris Worldwide in London. Joining as a graduate she spent 10+ years with iris, progressing her career through roles in client services, marketing & new business in markets across the world that include Singapore, China (Shanghai), South Korea (Seoul) and Australia (Sydney).
Following iris worldwide Chrissie joined Yakusan Brand Experience in Sydney as client services director. Most recently, Mills led Gyro A/NZ, a B2B specialist marketing agency within Dentsu. Working with global leading brands (Mastercard, Microsoft, Workday, BAI communications, Bosch, Lenovo) across B2B and B2B2C strategy, creative, analytics & media.
Mills commented: “I am delighted to have joined George P. Johnson at a time when experience marketing is leading the way for brands wishing to connect with their most important stakeholders, regardless of medium. Having worked in agencies from a wide spectrum of disciplines, I hope that I can bring a fresh perspective to GPJ and help drive its evolution and focus on experience marketing. The scale and diversity of GPJ’s skills in Australia and New Zealand as well as the dynamic clients it serves is testament to GPJ’s leadership position locally and globally, and I look forward to contributing to the ongoing success of the business.”
