Google Trends 2020: US Election, Coronavirus, Sourdough, And More
What has 2020 looked like through the lens of Google Search? New insights from Trends and provided by Google have revealed the key topics, top of mind, in the year that was.
It has been a year in which people around the world asked: “What day is it?” more than ever before, along with “how to make sourdough”—which was most searched in Australia, according to Google.
Globally, “how to be an ally” has been more searched than “how to be an influencer”, “mask emojis” have been more searched than “hug emojis” and Empathy and Happiness have both climbed to an all-time high.
Moreover, 2020 has been defined by the outbreak of coronavirus and our collective need for information has driven search interest for a range of topics to new highs—from Symptoms to Telecommuting (in other words, “working from home”). It has also prompted us to ask questions at record levels.
In Australia, “How to…?”, “What is…?”, “Can I?” and “Why?” have all been more searched this year than any other.
Top trending searches of the year
Trending searches, 2020 worldwide
- Coronavirus
- Election results
- Kobe Bryant
- Zoom
- IPL
- India vs New Zealand
- Coronavirus update
- Coronavirus symptoms
- Joe Biden
- Google Classroom.
Trending searches, 2020 in Australia
- US election
- Coronavirus
- NBA
- Zoom
- Coronavirus symptoms
- Kobe Bryant
- Weather tomorrow
- Fires near me
- Coronavirus Victoria
- Trump vs Biden.
Top trending news
Trending news, 2020 worldwide
- Coronavirus
- Election results
- Iran
- Beirut
- Hantavirus
- Stimulus checks
- Unemployment
- Tesla stock
- Bihar election result
- Black Lives Matter.
Trending news, 2020 in Australia
- US election
- Coronavirus
- Fires near me
- Coronavirus Victoria
- Toilet paper
- NSW fires
- Qantas share price
- Air quality Melbourne
- Beirut explosion
- NSW coronavirus.
US Election
The top trending search term overall in Australia this year is “US Election” and, accordingly, Election is also among the top trending topics for Australia in 2020, surging to an all time high in November.
The 2020 US Election has been the top searched election in the world, ever. “How to vote” and Early Voting have also been more searched than ever before this year.
In Australia, search interest for the US election in November was five times higher than interest for the last Australian federal election in May 2019.
Singapore, Australia and New Zealand are the top three countries searching for “US election” in 2020. In Australia, the US election even trended higher in search than the bushfires.
Coronavirus may rank second in overall trending searches this year—meaning it didn’t have as big a spike as the US Election—but it has nevertheless been one of the most searched topics in Australia, ranking third behind Weather and News.
From the beginning of March, coronavirus was the most searched topic for two months straight and it has also seen one of the highest monthly spikes on record for any topic since Trends data has been collected—this is true not just in Australia but globally.
Most searched questions for coronavirus, 2020 in Australia
- How many cases of coronavirus in Australia?
- How did coronavirus start?
- How many people have died from coronavirus?
- What are the symptoms of coronavirus?
- How many covid cases in Victoria today?
- When will coronavirus end?
- Is coronavirus airborne?
- How long does coronavirus last?
- Can you get coronavirus twice?
- How long does coronavirus last on surfaces?
Other topics at an all-time high
According to Google, coronavirus has driven search interest for a range of topics to new record highs, from Masks to the seemingly unrelated Toilet paper—Google confirmed that Australia is still the top country for search interest in toilet paper this year.
In addition, Australia has searched more for exercise equipment than any other country. The topic hit a record high in April in Australia.
Exercise has also never been more searched in Australia than it has this year.
The top trending workout is the “Pamela Reif ab workout” which spiked 3,200 per cent. Aussie YouTube creator Chloe Ting was the most searched personality for fitness though.
In a throwback to the 1980s, the top trending piece of gym equipment is the Aerobic Step, which spiked more than 5,000 per cent.
Dumbbells, weights, treadmills, and exercise bikes are also at a record high this year in Australia, among others.
Furthermore, Australians have never been more interested in the news, the stock market or what’s going on in Victoria than we have in 2020.
Australia is the number one country searching for “restrictions” in 2020. Search interest for “Can I go fishing?” repeatedly spiked following restriction updates throughout the year, and has been searched at a record high in Australia.
Australia is also top ranked for Border related searches. The top and trending queries relate to the Queensland border closure—“QLD border” and “border pass QLD”—and we are number two for Travel searches (behind the United Kingdom).
Globally, search interest for pyjamas and sweatpants hit a record high this year. While Australia is not top ranked for “sweatpants”, we sure are number one for “trackies”, which have been searched at an all-time high this year.
The top trending related topic for “track pants” in 2020 is Tie-dye, with search interest for “tie dye track pants” spiking 5,000 per cent to a record high in Australia.
Definition is a consistently highly searched topic in Australia—often ranking in the top three topics annually—but in 2020 it too soared to a new high.
Ranked number eight for definition searches is “Barre”, which hit an all-time high in Australia in March after the PM’s viral press conference gaffe. As a result, Australia is also the number one country searching for Barre in 2020.
Top trending Definition searches, 2020 in Australia
- COVID
- Pandemic
- Branch stacking
- Stimulus package
- Stand down
- Portmanteau
- BIPOC
- Barre
- Lockdown
Top trending “How to….?” searches, 2020 in Australia
- How to make hand sanitizer
- How to make a face mask
- How to use Zoom
- How to get tested for coronavirus
- How to make bread
- How to make self raising flour
- How to apply for Centrelink
- How to buy shares
- How to apply for JobKeeper
- How to make whipped coffee.
Top trending “Can I….?” searches, 2020 in Australia
- Where can I buy toilet paper?
- Where can I buy hand sanitiser?
- Where can I get tested for coronavirus?
- Can I access my super?
- How many people can I have in my house?
- When can I access my super?
- Can I go fishing in NSW?
- How much can I borrow home loan?
- How far can I travel in QLD?
- Can I leave Australia?
Christmas holiday trends
In a fitting end to the year that has seen Australians spend a not-insignificant amount of time in our comfies, “Christmas pyjamas” and “Christmas onesies” are both at a record high.
Christmas trees are also being searched more than ever before in Australia over the past month, along with pre-lit trees.
The top trending Christmas related search in the past 30 days, spiking 5,000 per cent, is for “koala in Christmas tree” after a live (and very cute) koala was found in a family Christmas tree in Adelaide.
By the by, search interest for koalas is also at an all-time high this year in Australia and globally following last season’s catastrophic bushfires.
A sign of our enthusiasm for the holiday season (or Australians’ collective keenness for 2020 to be over): search interest for “How many days till Christmas” is also being searched at record levels in Australia in 2020.
Featured image source: iStock/Say-Cheese
Latest News
Scroll Media Recruits Costa Panagos From Twitch
Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]
General Motors Snares Heath Walker From Scania
General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.
Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team
Think our hacks are living their sports journalist dreams vicariously through B&T? Confirm it with this reporting.
Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers
Concerned by global warming yet ran the fans non-stop over summer? Add to the guilt with this read.
Allied Nabs Nicola Gold From Pico International Dubai
Seasoned marketer relocates from Dubai to Sydney. Says the shopping's not as good but at least you can get a drink.
Nine’s Push For Gold, Silver & Bronze Ad Opportunities Could Break New Ground In Broadcasting
Nine insists that AI won't dominate its Olympics coverage. And not merely because Bruce McAvaney doesn't understand it.
TV Ratings (16/04/2024): Toxic City Girls Too Much For Farmer Bert
Fans calling out toxic behaviour on Farmer Wants A Wife, seemingly unaware that's the very premise of any dating show.
Kaimera Wins Afterpay ANZ Media Account
Have couriers even started to mention you're overdoing the online shopping? Probably best to avoid this Afterpay news.
Industry Reacts: Stuff Group Swoops In To Save 6pm News After Newshub Closure
As you'll read here, New Zealand's media's in a right state of flux. And nor have they forgotten 1981's underarm.
a2 Milk Launches “Only a2 Will Do’ Brand Platform In First Work From BMF
A2 milk drinkers tend not to bother everyone with their gut health issues & it's a lesson for vegans & the gluten-free.
Can You Recite It In Under 4 Seconds? Maccas Relaunches Iconic Competition With Modern Twist
Do you know what would make a fantastic ad? Drunk people at 3am trying to recite the ”two all-beef patties"
‘Liar, Liar’: Lehrmann Exposed As High Profile Defamation Case Comes To A Close
Having exhausted all avenues in his defamation case, is there only one option left for Bruce - reality television?
MECCA & Fendi Among Premium Advertisers For oOh!media Woollahra OOH Network Launch
If you've not been to the snooty suburb of Woollahra, the locals would like to thank you again for staying well away.
Yahoo Academy Announces Class Of 2024
This academy is strictly for "emerging leaders". Courses don't include 'sleeping at your desk' or 'bunking off early'.
Top 35 Media Leaders Announced For 2024 TikTok Agency Accelerator Program
Despite the ban threats, TikTok keeps marching on. Cementing its reputation as the Julian Assange of the tech.
AiMCO Announces First-Ever Diversity Webinar To Explore Inclusion In Influencer Marketing
Think influencer marketing's a little on the white side? This free webinar's for you. Sadly, it's not given TV ideas.