Google has released the most watched 360-degree adverts of 2016, so far. The winner is the latest BMW advert starring supermodel of the moment Gigi Hadid.
Aaron Luber, a Google representative who launched YouTube 360 and leading VR efforts across YouTube, wrote about the power of 360-video in his article Think with Google.
“On YouTube, we made a big, early bet on 360-degree video. This means viewers can see the video from every angle just by swiping or moving the phone or tablet around—no headset required. Uploads of 360-degree videos continue to grow and have doubled over the past three months.
“Brands are forging the way, using 360-degree video to film big events or get creative with ads. BMW used this technology for an ad featuring a 360-degree car race. The “School of Rock” musical created a 360-degree music video. AT&T simulated a car crash to drive home its phone safety message.
“For content creators, the potential of 360-degree video and VR is immense, but it’ll require a shift in thinking. VR lets viewers be active participants; they can look wherever they want. As Google’s principal VR filmmaker Jessica Brillhart puts it, the story is everywhere. So, rather than telling a story frame by frame, filmmakers need to build entire worlds.”
Check out the top ten advertising 360 videos so far:
The BMW M2 – Eyes on Gigi Hadid (360° Video)
McDonald’s: Angry Birds 360 Takeover
Discover the 360° world that inspired Filled Cupcake Flavored Oreo Cookies
[아이오닉(IONIQ)] 아이오닉 360 VR 영상
The 2016 Honda Civic – 360-Degree Music Video Feat. Moses Sumney
A Walk in Their Shoes | 360 VR Film | AT&T | TOMS
Nike Football Sunar: Devre Arasi Konuşmasi 360
Samsung 360° Snowboard & Freeski Experience
XFINITY | 360° NASCAR Virtual Reality Experience
Jumeirah Inside – 360° YouTube Video
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