Google has released the most watched 360-degree adverts of 2016, so far. The winner is the latest BMW advert starring supermodel of the moment Gigi Hadid.
Aaron Luber, a Google representative who launched YouTube 360 and leading VR efforts across YouTube, wrote about the power of 360-video in his article Think with Google.
“On YouTube, we made a big, early bet on 360-degree video. This means viewers can see the video from every angle just by swiping or moving the phone or tablet around—no headset required. Uploads of 360-degree videos continue to grow and have doubled over the past three months.
“Brands are forging the way, using 360-degree video to film big events or get creative with ads. BMW used this technology for an ad featuring a 360-degree car race. The “School of Rock” musical created a 360-degree music video. AT&T simulated a car crash to drive home its phone safety message.
“For content creators, the potential of 360-degree video and VR is immense, but it’ll require a shift in thinking. VR lets viewers be active participants; they can look wherever they want. As Google’s principal VR filmmaker Jessica Brillhart puts it, the story is everywhere. So, rather than telling a story frame by frame, filmmakers need to build entire worlds.”
Check out the top ten advertising 360 videos so far:
The BMW M2 – Eyes on Gigi Hadid (360° Video)
McDonald’s: Angry Birds 360 Takeover
Discover the 360° world that inspired Filled Cupcake Flavored Oreo Cookies
[아이오닉(IONIQ)] 아이오닉 360 VR 영상
The 2016 Honda Civic – 360-Degree Music Video Feat. Moses Sumney
A Walk in Their Shoes | 360 VR Film | AT&T | TOMS
Nike Football Sunar: Devre Arasi Konuşmasi 360
Samsung 360° Snowboard & Freeski Experience
XFINITY | 360° NASCAR Virtual Reality Experience
Jumeirah Inside – 360° YouTube Video
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]