Google Ranked Best Brand In Australia For 2016

Google Ranked Best Brand In Australia For 2016

Internet giant Google has claimed top spot in the YouGov BrandIndex Best Brand rankings for 2016.

The annual rankings are based on YouGov BrandIndex’s ‘Buzz’ score, which asks respondents, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Google took out the number one ranking with a Buzz score of 26.1, with its video-sharing subsidiary YouTube coming in second with a 25.4 Buzz score.

Third was supermarket behemoth Aldi with a Buzz score of 24.5, followed by local hardware chain Bunnings, which posted a Buzz score of 22.0, and Toyota, which recorded a 21.3 Buzz score.

PayPal (21.2), Netflix (20.9), Coles (20.5), Facebook (20.5) and Kmart (19.7) rounded out the top 10 brands in the rankings.

See below for an industry breakdown of the rankings:

AUTOMOTIVE

RankBrand2016 Score
1Toyota21.3
2Mazda13.5
3Mercedes-Benz10.3
4BMW10.2
5Holden9.6

DINING QSR/CASUAL

RankBrand2016 Score
1Subway19.2
2Hungry Jack’s9.7
3Boost Juice9.3
4Bakers Delight9.2
5Domino’s Pizza8.3

ELECTRIC/ CONSUMER ELECTRONICS

RankBrand2016 Score
1Apple19.6
2Dyson14.7
3Samsung14.0
4Sony12.5
5Microsoft12.1

FINANCIAL SERVICES: BANKING AND PAYMENT

RankBrand2016 Score
1PayPal21.2
2Visa9.3
3Mastercard7.2
4ING Direct6.7
5ANZ4.4

FINANCIAL SERVICES: INSURANCE

RankBrand2016 Score
1AAMI5.5
2NRMA5.2
3Youi4.8
4Allianz4.6
5Budget Direct2.3

INTERNET

RankBrand2016 Score
1Google26.1
2YouTube25.4
3Facebook20.5
4Gumtree16.3
5Skype12.4


MOBILE DEVICES

RankBrand2016 Score
1Apple11.9
2Apple iPhone11.3
3Apple iPad8.3
4Samsung8.1
5Samsung Tablet4.5

RETAIL

RankBrand2016 Score
1Aldi24.5
2Bunnings22.0
3Coles20.5
4Kmart19.7
5JB Hi-Fi17.8

TELECOMS/ PAY TV

RankBrand2016 Score
1Netflix20.9
2Foxtel8.9
3iTunes7.7
4Optus7.5
5Stan5.5

TRAVEL: AIRLINES

RankBrand2016 Score
1Qantas19.7
2Emirates12.4
3Virgin Australia12.0
4Singapore Airlines9.0
5Air New Zealand8.3

TRAVEL: BOOKING

RankBrand2016 Score
1trivago12.7
2tripadvisor12.3
3Flight Centre10.6
4Booking.com10.4
5Airbnb5.9

TRAVEL: HOTELS

RankBrand2016 Score
1Novotel3.4
2Hilton3.4
3Hyatt2.8
4Mercure2.5
5Marriot2.5



Please login with linkedin to comment

Advertising Standards Bureau PRIA YouGov BrandIndex

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]