Internet giant Google has claimed top spot in the YouGov BrandIndex Best Brand rankings for 2016.
The annual rankings are based on YouGov BrandIndex’s ‘Buzz’ score, which asks respondents, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
Google took out the number one ranking with a Buzz score of 26.1, with its video-sharing subsidiary YouTube coming in second with a 25.4 Buzz score.
Third was supermarket behemoth Aldi with a Buzz score of 24.5, followed by local hardware chain Bunnings, which posted a Buzz score of 22.0, and Toyota, which recorded a 21.3 Buzz score.
PayPal (21.2), Netflix (20.9), Coles (20.5), Facebook (20.5) and Kmart (19.7) rounded out the top 10 brands in the rankings.
See below for an industry breakdown of the rankings:
ELECTRIC/ CONSUMER ELECTRONICS
FINANCIAL SERVICES: BANKING AND PAYMENT
FINANCIAL SERVICES: INSURANCE
TELECOMS/ PAY TV
|5||Air New Zealand||8.3|
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