Google & PHD Launch Second Installment Of AFL Footy Skills Lab

Google & PHD Launch Second Installment Of AFL Footy Skills Lab
SHARE
THIS



Google Australia, in collaboration with PHD Media, the Seven Network and Whooshka is launching the second instalment of its Footy Skills Lab by Google integration with the AFL.

Following the success of last year’s campaign, which saw thousands of players around the country engage with the tool, Footy Skills Lab is back with more capabilities in 2022.

Footy Skills Lab, made by Google is a tool developed for everyone, no matter their ability, gender or location, with the aim of supplying everyone with tools in their pocket to improve their footy skills. All you need is a bit of space, your phone and a footy.

In the second instalment of the Footy Skills Lab by Google, which was launched on July 14, new activities have been added, including partner and umpire skills.

Google has also worked closely with the AFL’s Disability and Inclusion team to develop new features so that players with vision and hearing needs and those who use a wheelchair can use the platform as a training tool too.

“We’re excited to be partnering with the AFL on our new updates to the Footy Skills Lab, and with Channel 7 and PHD on bringing stories to life of people around the country giving it a go. Whether you are at home, at the park or happen to use a wheelchair, you can learn from a pro and keep working on your skills”, Zoe Hayes, head of consumer apps and sports partnerships marketing AUNZ.

Maddy Prespakis & Tayla Harris

To help support the launch of the latest version of the tool – PHD Media and the Seven Network is launching a series of integration pieces which include AFL talent David Rodan, Darcy Vescio, Tayla Harris, Maddy Prespakis, Daisy Pearce, Louis Rowe and Angelo Mavroudis demonstrating a range of different skills found on the training tool. The Integration will be premiering in Seven’s coverage of the AFL from July 29th.

“Footy Skills Lab by Google demonstrates the perfect combination of sport and technology. The launch of this integration series showcases the evolution of the training tool, shaped by the hands of some of the most well-respected talent in the AFL.” Ned Curtis, senior content and partnerships manager PHD Media

“Seven are thrilled to be partnering with Google and the Footy Skills Lab again in 2022. Our live and free coverage of the AFL is for all Australians, which is why the Footy Skills Lab really resonates with us – it is clearly designed to be inclusive and a tool which people of all skill levels and abilities can use anywhere,” said Rob Maclean, national sport sales director, Seven Network.

Please login with linkedin to comment

Google PHD

Latest News

Why Are We Still Banging Our Heads Against The Glass Ceiling?
  • Media
  • Opinion

Why Are We Still Banging Our Heads Against The Glass Ceiling?

In this guest post, Azadeh Williams, the founder and managing director of AZK Media. Candidly shares with B&T how she’s gone up against the glass ceiling and what she has learned. Williams (main photo) has consistently been recognised as B&T’s Women in Media and Women Leading Technology. She’s a force within the industry, with a […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]

We Are Social Names Susie Hogarth As Global Head Of Cultural Insights
  • Technology

We Are Social Names Susie Hogarth As Global Head Of Cultural Insights

We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]

Blockheads Rejoice! The Official Block Podcast Is Here
  • Media

Blockheads Rejoice! The Official Block Podcast Is Here

In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]

Behaviour Change – Expecting The Unexpected
  • Marketing
  • Partner Content

Behaviour Change – Expecting The Unexpected

Here's pro tips for brands looking for behavioural change. Could possibly also work on lazy, cleaning-phobic partners.

Partner Content

by B&T Magazine

B&T Magazine
TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022
  • Media

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022

The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market
  • Marketing

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market

After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]

Michael Bass Named New Chief Trading Officer For Dentsu APAC
  • Media

Michael Bass Named New Chief Trading Officer For Dentsu APAC

Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]