B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: What is Australia’s Most Influential Brand?
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > What is Australia’s Most Influential Brand?
Media

What is Australia’s Most Influential Brand?

Rochelle Burbury
Published on: 5th August 2014 at 10:54 AM
Rochelle Burbury
Share
2 Min Read
SHARE

For the first time, Ipsos’ Most Influential Brands study has included Aussie brands.

The study seeks to measure the ‘influence’ of brands based five factors.

The factors are: engagement, ttrustworthiness, leading edge, corporate citizenship and presence. It measured 100 brands in Australia and ranked each based on their level of influence.

The top 15 Most Influential Brands were:

MIB-top15-copy

“A brand must be seen to be really important in the world today and even impact the way people interact with one another. Even more than this, people need to identify with the brand, it needs to have relevancy in their life and it needs to become part of everyday language.”“In order to exert influence, a brand needs to impact or change the way people shop, think, act and behave. It needs to become a fundamental part of life, shape consumers’ desires and help consumers get through their day,” Ipsos Marketing Managing Director Gillian O’Sullivan said.

Google’s highest score was in the driver of ‘Leading Edge’ including measures such as led its competitors, has forever changed the consumer landscape, stands out and is innovative. Google also topped the global list of Most Influential Brands.

Among industries, the Media industry ranked number one on ‘Leading Edge’ and ‘Engagement’; Consumer Packaged Goods topped ‘Trustworthy’; Airlines topped ‘Corporate Citizenship’ and Retail topped ‘Presence’.

The Most Influential Brands study was based on an online survey of 1,000 Australian adults using the Ipsos iView panel. The same survey was conducted in nine other markets including Canada, US, UK, France, Germany, Brazil, Argentina, Mexico and China with a total sample size of 15,152. Each respondent was randomly allocated 10 brands from a list of 100 to evaluate over a number of key metrics and statements.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Algorithm Update, Animation, Apple, Australia Post, Bunnings, Employer Branding, Federal Government, Google Pigeon, Jack + Bill, Jamie Oliver, Online ads, Pop-Up Agency, PRIA, Quickflix, Telstra, Tim Cook, VISA
Share
Rochelle Burbury
By Rochelle Burbury
Follow:
Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?