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Reading: Google Glass Sales Halted But Firm Says Kit Is Not Dead
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B&T > Media > Google Glass Sales Halted But Firm Says Kit Is Not Dead
Media

Google Glass Sales Halted But Firm Says Kit Is Not Dead

Staff Writers
Published on: 16th January 2015 at 4:04 PM
Staff Writers
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Google is ending sales of its Google Glass eyewear.

The company insists it is still committed to launching the smart glasses as a consumer product, but will stop producing Glass in its present form.

Instead it will focus on “future versions of Glass” with work carried out by a different division to before.

The Explorer programme, which gave software developers the chance to buy Glass for $1,500 (£990) will close.

The programme was launched in the United States in 2013. It was then opened up to anyone and was launched in the UK last summer.

It had been expected that it would be followed reasonably quickly by a full consumer launch.

From next week, the search firm will stop taking orders for the product but it says it will continue to support companies that are using Glass.

New home

The Glass team will also move out of the Google X division which engages in “blue sky” research, and become a separate undertaking, under its current manager Ivy Ross.

Read the full article here.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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