Big Changes For Google Ads? Search Engine Spotted Experimenting With ‘Carousel’ Of Text Ads For Mobile

Nizhnevartovsk, Russia - March 11, 2013: Woman hand holding iPhone with Google Plus App and using tPad. Google Inc. is an American multinational corporation that provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies.
SHARE
THIS



Google looks to be expanding its advertising offerings after it was spotted experimenting with a new carousel format for text-based search ads on mobile.

The new ad style was spotted by marketing analytics company SemRush last week, in which a ‘People Also Considered’ ad carousel was sneakily added into search results.

One Twitter user was quick to point out the implications of this new format stating: “This is going to cost advertisers alot! High impressions, low CTR, less conversions.”

But some experts believe the potential change could, in fact, benefit advertisers simply due to the increase in advertising volume it enables.

In a statement, Google neither confirmed nor denied the changes would be made.

“[Google is] always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now.”

Shopping ads have appeared on Google in such a carousel format for some time now.

Please login with linkedin to comment

Advertising Google Mobile

Latest News

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]