Google Brings Magazine Cover To Life With AR Technology

Google Brings Magazine Cover To Life With AR Technology

The upcoming New York Times Magazine music issue will have an interactive twist for some readers.

Readers that can get their hands on a Google Lens – the company’s image recognition tool – will be able to see additional content, including a preview of the Times’ “25 Songs That Matter Right Now,” with a short essay for each song on the list.

There will also be links to additional podcasts and the ability to save certain articles to the Times’ app.

Readers will also be able to “go behind the cover” with the tool and see exactly how it was created.

“The Magazine’s annual Music Issue is always a reader favourite, and each year we try and stretch the bounds of what we do with it,” said The New York Times Magazine editor-in-chief Jake Silverstein.

“We know that many print readers already read with their phones in hand or nearby, so this is a logical next step.”

Google first unveiled its Lens too in 2017, as a way to bring augmented reality into the mainstream.

It has since been introduced to Google Pixel phone devices.

Lens can be used to scan QR codes and copy and save text, as well as translate language and scan restaurant menus to identify popular dishes.

 




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