Google And 72andSunny Celebrate The Nuances Of All Australians With Pixel 6 Launch

Google And 72andSunny Celebrate The Nuances Of All Australians With Pixel 6 Launch
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Google Australia and 72andSunny have teamed up for the Australian launch campaign of the first-ever all-Google Pixel phones, the Pixel 6 and the Pixel 6 Pro.

Collaborating with Essence and PHD, the multifaceted campaign targets the nuances specific to the Pixel 6 design, including the mobile-system-on-a-chip, Google Tensor, as well as the Magic Eraser and Material You features.

The campaign combines local and international work, with 72andSunny working on the Australian releases, including two hero films, as well a series of TV and digital video ad spots.

The films are designed to celebrate the individuality and nuances of Australians. This individuality is also emblematic of the Pixel 6, which feature Google’s ‘Real Tone’ development, as a means to overcome the historical racial bias of camera technology.

“Bringing Pixel 6 to Australia is a big moment for us. As the first-ever all-Google phone, it’s unique in its ability to understand and personalise to you,” said Google ANZ’s head of devices and services marketing, Julia Davis.

“The core of the campaign celebrates this with the two local films produced with 72andSunny recognising the individuality of all Australians.

“In particular, our Real Tone film represents an important first step toward creating a camera that accurately represents the beauty of all skin tones.”

72andSunny Australia ECD, Luke Martin, added, “We’re extremely proud of this campaign and honoured to be involved in a launch of this importance.

“In particular, getting the message out into the world, “We all deserve to be seen in our true colours”.”

The campaign launch aligned with the global release of the Pixel 6, which was available for pre-order from 20 October 2021.

 

Credits 

Client: Google Australia

Creative: 72andSunny Australia

Director: Novemba

Production Company: Good Oil 

Audio Production: Otis

Media: PHD and Essence

Please login with linkedin to comment

72andSunny Google Australia Google Pixel

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]