Google Ads & Analytics To Remove Four Attribution Models

Study finds Aussies happy to watch ads on their streaming services. Or, are they just putting the kettle on more often?

Val Morgan announces it has exceeded all its campaign benchmarks. Still can't get under an hour for the City To Surf.

Get offered a seat on the bus today? Knees creak like an old pirate's galleon? This retirement ad may be of interest.

Is it just B&T or are audits in the media industry suddenly becoming murkier than Roxy's husband's tax returns?

News Corp set to shine a light on the nation's schools in new series, giving illegal bikie gangs a well-earned rest.

Latest report unravels a shopper's journey from the joy of discovery through to a nasty letter from a debt collector.

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Does the very mention of HR have you struggling to remember last year's Christmas party? Get the sweats with this news.

B&T's chatting with Bohemia boss Paul ‘Hutch’ Hutchison. Although we do think 'the dagger' a far superior nickname.

Initiative’s CCO Geoff Clarke on the value of experience in agencies. Not to mention quoting lines from Pulp Fiction.

Fashion label brings in the athletes for new campaign, many of whom appear to have prepped with re-runs of Zoolander.

After a tumultuous few weeks, Seven unveils director of news & current affairs. And B&T never uses tumultuous lightly.

Seven ramps up its NSW sales team. Both of whom are well versed in pronouncing Manu Feildel's croque-monsieur.

Need better PR? You can now buy it via a monthly subscription. Price does not include a fascinator or Moet piccolos.

Do you long for the fights, gouges & testicle grabs of footy's glory years? So too, it appears, does Paul Kent.

Disney's Tim Farmer shifts over to rideshare company DiDi. Taking with him his Donald Duck coffee mug & mouse ears.

The question remains: what will we see first? The end of cookies, alien invasion or Jesus's second coming?

It's a Fast 10 with Scoundrel's Tim Bullock. Make it sound even faster by sucking on helium while reading it.

Foxtel's Chris Oxley shifts over to Outbrain, but not before having his press photo taken in the wilds of the Daintree.

Like to quell the road rage with super cute pics of fluffy marsupials? This outdoor's just the ticket.

Are Media calls on the government to add super payments to carers' payments. Remains silent on AUKUS, however.

Kyle & Jackie O finally arrive on Melbourne radio. As yet, no sign of the monotonous and bitter AFL-NRL debate.

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]

Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.

As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?

Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.

Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.

If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer

Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.

Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.

B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.

Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.

Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.

The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.