Google is making it easier for eCommerce businesses to connect with customers, announcing a range of integrations aimed at helping brands improve their digital presence.
Last month Google announced a new integration with Shopify, which will let Shopify merchants feature their products across Google and become discoverable to high-intent consumers across Google Search, Shopping and YouTube.
Now, Google has revealed this integration will be extended for retailers on WooCommerce, GoDaddy and Square.
“This open ecosystem approach means that retailers will have even more ways to get discovered across Google, and shoppers will have even more choice,” said Google President of Commerce, Payments & NBU Bill Ready.
“There are now over one billion shopping sessions happening across Google every day. More consumers are shopping online than ever before, and they’re meeting a brand-new generation of digital-first retailers, each with their own unique products, stories and values to share.
“At Google, we’re working on more ways to bridge the connection between retailers and consumers, so that retailers can build direct and lasting relationships with their customers.”
Shopify’s ‘Shop Pay’ tool – which has been shown to improve conversion rates among shoppers – will also now be an option for Google users.
These integrations are not just about improving visibility for merchants, but also leveraging Google Cloud as a way to improve efficiencies.
Under the agreement, Shopify will join Google Cloud’s Partner Advantage program.
“We know that since the COVID-19 pandemic, 84 per cent of consumers have shopped online,” said Farhan Thawar, VP of Engineering for Shopify. “Improved store speed and performance will give our merchants a competitive edge by allowing them to better serve buyers where they are, and it will do so in the most energy efficient way possible through Google Cloud.”