Did you think B&T‘s ’10 of the Best’ interview series was nearing the finish line? Well, we’re only just getting started!
Of course, the series was created in celebration of our inaugural Best of the Best awards. What are they, you might ask?
Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency or company as a whole, Best of the Best will celebrate the immense individual talent on show in every area of advertising, marketing and media.
Our Best of the Best awards will also be celebrating the people who continue to do the most, with categories for mentors and social change-makers.
You can find a breakdown of all the different categories here, along with a downloadable file outlining the full submission criteria.
Come on, you know you want to enter! Head on over HERE to complete your submission/s by Friday 25 June 2021.
To inspire you even more to enter Best of the Best, we’re continuing to publish some fab interviews with a number of senior folk from Finecast and the broader WPP AUNZ network.
We’ve asked them everything from their best piece of career advice, to the best mistake they’ve ever made, to their best guilty pleasure.
Joining us on the couch today is Wunderman Thompson’s Australian CEO, Lee Leggett. Enjoy…
Best piece of career advice…
Good enough never is.
Best agency in Australia at the moment (that’s not yours) and why…
I’m excited to see what Sally Kissane is going to do at Ogilvy, but right now I’d have to say Special Group.
Best industry leader and why…
Hard to pick any one leader. Anyone leading or helping to run an agency whilst developing new capabilities to meet ever-changing client needs and doing the very best they can to look after their people (oh, did I mention in COVID?) deserves a pat on the back, in my opinion.
Outside of Australia, I’d have to call out Mark Read (WPP), Karina Wilsher (Anomaly), James Murphy (ex-Adam&Eve) and Colleen D’Courcey (Wieden+Kennedy).
Best mentor in your life/career and why…
It used to be my Dad, but he’s not here anymore. But mentors are everywhere.
Luckily, I’ve got a Facebook chat group with some of the best girls in the business to call upon. My husband knows me well enough to call me out. I value input from the team I work with and I still call upon wisdom of the incredible cohort of my WACL (Women in Communications London) gang, whose friendship and mentorship is still going strong eight years after I left London for Sydney.
Best brand you’ve never worked on and why…
Nike. For being brave.
Best song for inspiration and why…
I’m partial to a bit of yacht rock.
Best mistake you’ve ever made…
I’ve deliberately worked in different types of agencies across my career. Some have been more enjoyable than others, but the experience and what I learnt through that process has been invaluable.
I should probably also add discovering Taco Bell when I lived in the US.
Best rumour you’ve heard about yourself…
Apparently, there’s another Leggett who works in advertising.
Best ad of the past decade and why…
Not a chance I could pick one – that’s like asking me who my favourite child is! I’ve got it down to five (ads, not kids): ‘The Truth Is Worth It’ for The New York Times, ‘Sorry, I Spent It On Myself’ for Harvey Nichols, ‘The Swedish Number’ for the Swedish Tourist Association, ‘Opt Outside’ for REI, and ‘Whopper Detour’ and ‘A Whopper of a Secret’ for Burger King.
Best guilty pleasure…
Instagram … when the house is quiet.
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