Gold Coast Creative Agency Injects Colour And Comfort During COVID-19

Gold Coast Creative Agency Injects Colour And Comfort During COVID-19
SHARE
THIS



Gold Coast residents will wake up to a splash of colour and comfort today, following a Burleigh Heads’ business, Theory Agency’s activation to bring optimism to the city, through artwork.

The pro-bono project was the brainchild of creative branding agency, Theory who has partnered with Australia’s leading digital outdoor advertising company, QMS Media to bring it to life.

Theory Agency’s artwork will be displayed on outdoor advertising sites throughout the Gold Coast over the coming weeks.

The artwork boasts messages like, “We’ll get through this together” along with the hashtag, #TogetherGC – encouraging residents to spread positivity among the Coronavirus (COVID-19) crisis.

Since launching in 2019, Theory Agency, co-founded by Adam Mesaric and John Argyle has designed and produced several large-scale community artworks.

This new project, however, is specifically for the cause of helping Gold Coasters get through COVID-19.

“Among the current climate of fear and anxiety, communities are pulling together to ensure that we emerge from this crisis intact,” Mesaric said.

“We’ve launched the #TogetherGC billboards and posters across the Gold Coast to inject some much needed optimism. Little sparks of optimism can have an immeasurable impact on our city and the need for a positive voice has never been greater.”

“Although effectively in ‘lockdown’, we know that people are still venturing out into the world – be it for exercise, for work, to check on loved ones or for essential shopping trips. So if we can make their short journey that little bit brighter, then we’ve done our job,” Mr Argyle said.

QMS Chief Marketing Officer, Sara Lappage said that Theory Agency’s design led campaign was exactly what local communities need at this time.

“The team at Theory have created a visually engaging yet simple campaign that will help unite and inspire community spirit aross the Gold Coast reminding us all that while we need to implement social distancing, we can still remain close together by providing ongoing support and care for each other during these unprecedented times”

Lappage  added; “We are proud to work with Theory Agency to bring this campaign to life and create something truly memorable for the Gold Coast community.”

Theory Agency has invited cafes and other local businesses to get in touch to be sent posters to display, with the mantra that “design has the power to be a positive influence”.

 

 

Please login with linkedin to comment

QMS theory agency

Latest News

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’
  • Media
  • Technology

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’

Former US President Donald Trump has attempted to trademark a number of words for his new media platform, ‘Truth Social’. The phrases include ‘truthing’ and ‘retruther’ as well as the site’s tagline ‘follow the truth’. According to UK publisher The Independent, the trademark applications were filed to the U.S. Patent and Trademark Office by Holly Collins, a […]

by B&T Magazine

B&T Magazine
Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive
  • Campaigns

Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive

In the last year, Google has helped 1.3 million Aussie small businesses to connect with customers, digitize and grow. But Google’s impact doesn’t stop with those 1.3 million Australian businesses, it starts with them. When Google helps small businesses grow, their people grow too.

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50
  • Media

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50

SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO
  • Technology

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO

Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.