Native advertising…some people think it’s great. Others hate it. And others haven’t a clue what it actually is.
Bob Garfield, the well-known American columnist, radio presenter and advertising and marketing analyst, has been critical of the practice of creating online content that resembles editorial, arguing that it misleads readers. He will discuss his opinions in a live, online chat hosted by ADMA and B&T next week.
B&T Editor-in-Chief David Hovenden will interview Garfield about native advertising’s convergence and if people really care about the source of what they consume online.
Register for the free, half hour webinar taking place on Tuesday 3 June from 9am-9.30am AEST by clicking here.
Garfield is arguably the USA’s most prominent commentator and analyst of advertising and marketing. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. He also writes a bi-weekly column for The Guardian.
For 25 years, his AdReview column in Advertising Age evaluated, deconstructed and offered uncanny prognostications for thousands of ads from hundreds of agencies. Over the past decade, he has also famously – and presciently — chronicled the digital revolution, culminating in his landmark book, The Chaos Scenario. Other works by him include
And Now a Few Words from Me (published in nine languages) and Can’t Buy Me Like.
As a lecturer, panellist and presenter, he has appeared in 37 countries on six continents, including such venues as the Kennedy Centre, the U.S. Capitol, the Rainbow Room, Broadway’s Hudson Theatre, the Smithsonian, the Federal Trade Commission, the United Nations, Harvard, Columbia and Princeton universities and, memorably, a Thai kickboxing ring in Cape Town, South Africa.
Garfield will present at the ADMA Media Connect Conference on Tuesday, 29 July at the Sydney Hilton Hotel. He will talk about where he sees the world of media heading, new disruptors in the market versus traditional media, if there will be enough of an audience to sustain journalism, and how to use data to better define and reach media consumers.
The Garfield interview is the latest in ADMA’s new ‘unplugged’ series of live, online chats featuring marketing, media, advertising and creative gurus from around the globe.
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B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
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Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
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IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]