goa Snags Lauren Everist As Newest Member Of Business

goa Snags Lauren Everist As Newest Member Of Business
SHARE
THIS



Australian billboard advertising is seeing a rise in its demand, an increased appeal of innovation, improved measurement smarts and top notch technology. So too, it attracts the attention of the ambitious industry professionals.

goa is extremely happy to announce the newest member to their family, Lauren Everist. Bringing with her the experience of 11 years as a leading group media sales manager, researcher, analyst and strategist.

Everist’s track record is impressive, working across some of our nation’s top tier media suppliers; Seven Affiliate Sales, WIN NBN and News Corp.

Lauren is a welcome addition to the goa team. I am personally looking forward to hearing her ideas, and putting her wealth of knowledge to good use,” said Chris Tyquin, CEO of goa.

“It will be very interesting to see the innovations that will come about as a result of Lauren’s transferral into OOH at goa.”

Everist’s in-depth consumer ‘eyeball’ knowledge, her understanding of the world of television, and her ‘love of numbers,’ will make her an integral part of goa’s progression – OOH is a medium that is ever-welcoming to more insights.

Her move to Out-of-Home is a proactive career step to further her experience in what she labels as “a high demand media channel.”

“I’m really excited to be joining and progressing my career with goa, they have always been well respected,” Everist said.

“Their digital aspect and strategic approach have always been very appealing. Billboards are not seen as old anymore… they are very much leading the way!”

Lauren Everist started on Monday, 17 April.

Please login with linkedin to comment

AMSRS Research Effectiveness awards Cuts heinz lauren Everist YouTube

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine