Australian billboard advertising is seeing a rise in its demand, an increased appeal of innovation, improved measurement smarts and top notch technology. So too, it attracts the attention of the ambitious industry professionals.

goa is extremely happy to announce the newest member to their family, Lauren Everist. Bringing with her the experience of 11 years as a leading group media sales manager, researcher, analyst and strategist.

Everist’s track record is impressive, working across some of our nation’s top tier media suppliers; Seven Affiliate Sales, WIN NBN and News Corp.

“Lauren is a welcome addition to the goa team. I am personally looking forward to hearing her ideas, and putting her wealth of knowledge to good use,” said Chris Tyquin, CEO of goa.

“It will be very interesting to see the innovations that will come about as a result of Lauren’s transferral into OOH at goa.”

Everist’s in-depth consumer ‘eyeball’ knowledge, her understanding of the world of television, and her ‘love of numbers,’ will make her an integral part of goa’s progression – OOH is a medium that is ever-welcoming to more insights.

Her move to Out-of-Home is a proactive career step to further her experience in what she labels as “a high demand media channel.”

“I’m really excited to be joining and progressing my career with goa, they have always been well respected,” Everist said.

“Their digital aspect and strategic approach have always been very appealing. Billboards are not seen as old anymore… they are very much leading the way!”

Lauren Everist started on Monday, 17 April.