A new international study by research firm YouGov has probed people around the globe’s reaction to Christmas with some rather surprising results.
The study asked people throughout Europe (France, Germany, Italy, Spain, Sweden, and the UK), plus the US and Australia, about their attitudes towards Christmas, including what they look forward to most and how they feel about the season in general.
When it came to we Aussies, a very high proportion (74 per cent) said it had become too materialistic. Some 24 per cent of us said we dreaded the day (57 per cent agreed they looked forward to it). Some 30 per cent of us don’t put up a tree. And the best part about Christmas? Aussies liked the over-eating and the time of work, apparently!
The best thing about Christmas?
All the nations surveyed said they enjoyed spending time with family and friends at Christmas. However, Australia didn’t rate a mention for enjoying “the Christmas eve meal” or “Christmas decorations”.
Is Christmas too materialistic?
Interestingly, Australia ranked third when it came to the over commercialisation of Christmas. The Spanish were most likely to agree with the sentiment (81 per cent) and the French least likely to agree (66 per cent).
The Germans are the ones to get most excited about the festive season according to the study with 68 per cent agreeing they look forward to it. The Spanish and the French are the least excited with only 42 per cent from both countries saying they looked forward to it. Equally, those two nations were also the most likely to dread the whole thing. Some 34 per cent of French respondents and 28 per cent of Spanish said they hated Santa’s pending arrival.
The Germans were most likely to put up a real tree at 47 per cent, while 70 per cent of Italians erected an artificial one. The Swedes were the biggest Christmas scrooges with 35 per cent agreeing they couldn’t be bothered putting anything up at all.
Real or fake?
Again, the Germans were the biggest fans of taking an axe and chopping down a tree with 69 per cent agreeing they preferred a real Christmas tree. Only 37 per cent of Aussies wanted the real thing and 54 per cent preferred the good, old plastic artificial variety. We have no idea what the other nine per cent thought.
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]