Global CMO Advisor & Inclusive Marketing Strategist Lola Bakare Joins Cannes In Cairns As ANOTHER Global Keynote

Global CMO Advisor & Inclusive Marketing Strategist Lola Bakare Joins Cannes In Cairns As ANOTHER Global Keynote

Lola Bakare (pictured above), the US-based award-winning inclusive marketing strategist, is joining Cannes in Cairns, presented by Pinterest, as yet another global keynote speaker.

Creator of the #responsiblemarketing movement, advisory board member at Omnicom New York’s cultural intelligence consultancy Sparks & Honey, and founder of consultancy be/co, Bakare will be jetting into Tropical North Queensland for the 4-7 June event.

Also taking to the stage in Cairns will be Luc Longley AM, ex-National Basketball Association (NBA) star and Australian professional basketball coach. More will be revealed about Longley’s session soon.

Check out the full Cannes in Cairns agenda and secure your Early Bird tickets now!

With experience on the frontlines of marketing leadership at The Daily Dot, PepsiCo, New World Pasta, Diageo, (working on the Gatorade, Ronzoni and Smirnoff brands) and Dell, Bakare’s uniquely empathetic approach comes from her deeply nuanced understanding of the challenges marketing leaders face across industries.

“Consistently, we are seeing that there’s an overwhelming and completely unignorable consumer demand for brands that align with important issues and for brands to have an aspirational role for consumers,” Bakare said.

“It’s not about whether to focus on diversity, equity, and inclusion, environmental, social and governance or social impact, it’s about thinking as a brand or business where you can make the most impact. It’s about problem-solving.”

Bakare was named one of 15 LinkedIn Top Voices in Marketing and Advertising in 2022 and a Forbes CMO Network contributor, Bakare’s writing and commentary can be found in major publications including Adweek, Harvard Business Review, Digiday, Campaign US, Marketing Brew and Business Insider, where she is recognized as one of 13 top consultants and experts helping advertisers with diversity.

Her first book Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy, is in the works with Kogan Page for an expected 2024 release.

“Marketers should inherently be risk averse and should want to take risks, but when it comes to social impact and responsible marketing the bar seems to be even higher – and the buy-in internally is also much harder,” Bakare added

Bakare joins the main stage at Cannes in Cairns, presented by Pinterest, alongside Fernando Machado, the visionary global chief marketing officer at NotCo and several other global keynotes.

Machado has earned a legendary reputation for himself and the brands he’s helmed over the years including Burger King, Unilever and Activision Blizzard.

Joining Machado and Bakare on the main stage this year:

  • The extraordinary Gina Chick, 2023’s Alone Australia winner will discuss making the show in one of Australia’s most unforgiving natural environments
  • Walkley Award-winning journos Douglas Smith and Gemma Jones discussing investigative journalism through a First Nations lens
  • KIC founders and podcast hosts Steph Claire Smith and Laura Henshaw will bring the house down as they discuss forging deeper connections with consumers
  • Cannes in Cairns regular Jane Caro will deliver another electrifying and unmissable keynote on “The last acceptable prejudice” — and many, many more.

Across the Cairns Convention Centre and the new Hemingway’s Brewery track, top speakers also include:

  • Chief customer and marketing officer at IAG Michelle Klein
  • Chief growth officer at Lion Anubha Sahasrabuddhe
  • CMO ANZ Snacks & Beverages PepsiCo Vandita Pandey – and more.
  • Global marketing director/ CMO at Pernod Ricard Winemakers, Eric Thomson
  • Filmmaker and director of Netflix’s smash documentary ONEFOUR: Against All Odds Gabriel Gasparinatos
  • Pond’s global brand director Jopa Malantic
  • Gruen Star and Campaign Edge ECD Dee Madigan
  • Kiwi film director Zoë McIntosh
  • Paralympian and ambassador at Inclusively Made Paul Nunnari
  • New Zealand-based cinematographer Ray Edwards
  • Chief executive officer at Bus Stop Films, Tracey Corbin-Matchett OAM
  • Founder and chief thinker at Thinkerbell Adam Ferrier
  • The Great Australia Bake Off semi-finalist Hoda Alzubaidi.

Check out the full Cannes in Cairns agenda and secure your Early Bird tickets now!




Please login with linkedin to comment

Cannes in Cairns Cannes in Cairns 2024 Lola Bakare

Latest News

Campire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia
  • Marketing

Campire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia

Campfire x has announced its partnership with Nando’s, home of PERi-PERi flame-grilled chicken, to support First Nations communities and acknowledge country. This collaboration marks a significant step towards promoting meaningful relationships with First Nations people and promoting cultural recognition based on mutual respect. Together, Campfire x and Nando’s have already launched cultural awareness campaigns to […]

Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel
  • Advertising

Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel

The Media Federation of Australia (MFA) has announced the six senior marketers who will be judging the 2024 MFA Awards as Signature Judges. The 2024 MFA Awards Signature Judges are: Martin Brown, General Manager, Nestlé and AANA Chair Naysla Edwards, VP Customer Marketing & Member Experience, American Express ANZ Ben Hill, Chief Marketing Officer, Mars […]

Connect Hearing ‘Sounds Good’ Platform Via Bread Agency
  • Campaigns

Connect Hearing ‘Sounds Good’ Platform Via Bread Agency

Working closely with Connect Hearing’s marketing team, Bread Agency developed a new communications platform and creative tagline ‘Sounds Good’ to simply communicate the benefit that prioritising hearing health with Connect Hearing can have on Aussies. According to healthdirect, one in six Australians experience hearing loss, with noise exposure being one of the most common causes. […]

Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March
  • Marketing

Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March

Australians sought out a mix of more light-hearted entertainment and sports news content to balance the serious news events occurring locally and internationally, according to the Ipsos iris data for March. Key celebrity and entertainment news, such as the AFL and NRL season launches, particularly the NRL Las Vegas event, the Sydney Mardi Gras parade, […]

Fur Media Partners With Mad Paws To Support Advertisers
  • Advertising

Fur Media Partners With Mad Paws To Support Advertisers

Fur Media, Australia’s first-ever pet-focused media channel, has announced a unique partnership with leading online pet platform Mad Paws. This partnership will enable advertisers to reach the estimated 1.6 million pet owners more efficiently. Lead image: Fur Media’s Nic Cann, Corey Dawson, Saskia Parton and Michael Ryan Under the partnership, Fur Media will exclusively handle […]

MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN
  • Campaigns

MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN

Historians will long speak of this day with reverence. Poets will pen odes. The state of Victoria will probably get another public holiday out of it. The day one of the greatest flavour combinations known to humankind collided inside arguably the greatest iced confectionery in world history – giving us the much heralded ‘PBJ BON’. […]

OMA & RSL Join Forces For ANZAC Day
  • Advertising

OMA & RSL Join Forces For ANZAC Day

ANZAC Day's a great reminder of those who made the ultimate sacrifice. Also a reminder not to be a knob during two-up.