Getty Images Transforms Search For Publishers With New AI Tool

Getty Images Transforms Search For Publishers With New AI Tool
SHARE
THIS



Visual communication giant Getty Images has released a powerful new AI tool for publishers that recommends the best visual content to accompany a news article.

Panels by Getty Images uses customisable filters and a self-improving algorithm that learns how an editor selects Getty Images’ content, enabling it to better optimise the results over time.

Developed in partnership with cloud-based image optimisation platform Vizual.AI, Panels by Getty Images is available to its Premium Access subscribers.

The tool draws on Getty Images’ extensive creative and editorial content, providing media editors with a customisable research assistant to help them summarise articles and easily match it to the best visual content.

Andrew Hamilton, senior vice president of data and insights at Getty Images, said: “In today’s digital world, publishers are under constant pressure to tell the latest story and compete for consumer attention.

“At the same time, we know how important compelling imagery is to creating online engagement. Panels by Getty Images meets both of these challenges for our customers using the power of artificial intelligence.”

Vizual.AI chief executive Doug Boccia said: “We know how important quality content is to publishers and we are excited to launch this new AI tool that allows media publishers to discover stunning visual content with the immediacy that the current landscape requires.”

ESI Media managing editor Doug Wills said: “We are delighted that Getty Images has involved us in the development of Panels by Getty Images.

“It makes absolute sense to combine developing AI technology to save time and present editors with a curated set of picture options.”

Please login with linkedin to comment

AI artificial intelligence Getty Images Panels by Getty Images

Latest News

InMobi Launches UnifID Identity Solution For App Publishers
  • Technology

InMobi Launches UnifID Identity Solution For App Publishers

InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers.

Lotame Announces 10 Data Partners For Panorama ID
  • Technology

Lotame Announces 10 Data Partners For Panorama ID

Lotame today announced 10 leading data partners including DTScout and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web. Lotame is providing the industry with privacy-compliant solutions that allow data partners to capture data on the Panorama ID in cookieless environments (Safari, Firefox, and […]

Oscars Ceremony Sees Rise Of First Time Advertisers Despite Ratings Slump
  • Advertising

Oscars Ceremony Sees Rise Of First Time Advertisers Despite Ratings Slump

The Oscars ceremony, streamed by American channel ABC, has officially sold out its commercial time. A number of this year’s advertisers will be new to the event. The commercial interest in the Oscars remains despite decreased yearly viewership, with the 2020 ceremony pulling a historic low of 23.6 million viewers. According to Variety, ABC was seeking US$2 […]

by B&T Magazine

B&T Magazine
Instagram Is Bringing Ads To Reels
  • Media

Instagram Is Bringing Ads To Reels

Less than 12 months after launching its short-form vertical video format, Instagram is bringing ads to Reels. In an announcement, Instagram revealed it would be testing ads on Reels in  Brazil, Germany, and right here in Australia. The ads will be mobile-first, vertical and full-screen, similar to ads in Stories. As with organic Reels content, […]

Expedia’s Brand Positioning Takes New Direction
  • Marketing

Expedia’s Brand Positioning Takes New Direction

Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]