Getty Images Moves Into Esports Photography

CROATIA - MAY 07: (Editors note: This image was computer generated in-game) Cody Nikola Latkovski (Nik_Makozi) of Australia batlles with Adam Wilk (Adam_2167) of Australia during the FIA Gran Turismo Championship 2020 Manufacturer Series Top 16 Superstars Round 1 run on the fictional Dragon Trail virtual circuit on May 07, 2020 in Croatia. (NOTE TO USER - Gran Turismo Sport:  TM & © 2017 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. All rights reserved). (Photo by Clive Rose - Gran Turismo/Gran Turismo via Getty Images)
SHARE
THIS



Getty Images and Polyphony Digital Inc., creator of the Gran Turismo franchise, have today announced a deal that will see Getty Images’ world-class motorsport specialist photographers capturing stunning in-game photography from Gran Turismo’s online and live World Tour events.

Getty Images will serve as the exclusive Photographic Agency of the FIA Certified Gran Turismo Championships.

The new service was debuted during the 2019 season. Getty Images used its expertise in photographing live racing to deliver imagery from inside the digital realm of the Gran Turismo game at Gran Turismo World Tour events at the Nürburgring, New York, Salzburg, Tokyo and Sydney and last year’s World Finals in Monaco in November 2019.

The 2020 FIA Gran Turismo Championships recommenced on April 25th with the first round of Stage 1 of the online season for both the Nations Cup and Manufacturer Series. The Top 16 Superstars broadcasts feature the best of the racing action from the top competitors in both the Nations Cup and Manufacturer Series.

By harnessing Getty Images’ global distribution, this partnership aims to bridge the gap between two worlds- virtual and real- to showcase the beauty and exhilaration of simulated racing to a wider global audience.  As esports and its surrounding ecosystem continues to see exponential growth and with brands and media around the world catering to a growing community of esports fans and players, Getty Images is once again innovating through visual content and leading the way in sport photography.

“This partnership with Polyphony Digital signifies the next phase of sport photography and the true growth that is occurring across the esports landscape,” said Getty Images global head of content Ken Mainardis.

“Getty Images has long been at the forefront of innovating through its sport photography and by creating in-game imagery with expert motorsport photographers, Getty Images is staying ahead of the curve to deliver premium esports content to our customers around the world.”

As the exclusive Photographic Agency of the FIA Certified Gran Turismo Championships, Getty Images will distribute innovative still imagery. esports sponsors and suppliers will benefit from the agreed rights and access to Gran Turismo content while also ensuring media can continue to access editorial coverage via Getty Images.

Founded 25 years ago, Getty Images was the first photo agency to partner with the world’s leading sport governing bodies, such as the International Olympic Committee and the National Basketball Association. Now, as the world continues to evolve, Getty Images is building on its long history of innovating through content, product and licensing with this partnership with Polyphony Digital.

Today, Getty Images has the largest, most comprehensive sports collection available today, covering more than 50,000 events annually, and partnering with many of the most significant sports leagues and governing bodies in the world.

 

Please login with linkedin to comment

Getty Images

Latest News

Change Your Plans. Your Audience Already Did
  • Opinion

Change Your Plans. Your Audience Already Did

Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]

Opinion

by B&T Magazine

B&T Magazine
The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Do you love to prank call your competitors in a phoney Turkmenistan accent? Well, there's some top tips here for you.

Opinion

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.