Getty Images Launches Full-Service Production Agency

Getty Images Launches Full-Service Production Agency
SHARE
THIS



Getty Images has launched a breakthrough commissioned content and strategy service, STUDIO, dedicated to bringing authentic brand storytelling to life.

STUDIO will serve as a full-service production agency, merging the media giant’s leading assignment and commissioned content services, with over 22 years in visual storytelling, to deliver impactful experiences for its global network of over one million strategic partners and customers.

In today’s digital revolution, brands are increasingly required to create content that stands out, searching for an editorial voice to tell impactful stories.

STUDIO connects brands with Getty Images’ unrivalled access, global distribution and reach, as well as a network of the world’s foremost photography and videography talent – taking customers’ messages from the biggest stages to the smallest mobile screens, and beyond.

Services include video, event photography, social-first content, commercial assignments, portrait studios, talent integration, media partnerships, full service production, immersive media, worldwide distribution, content strategy and visual intelligence.

Getty Images VP of global entertainment Kirstin Benson said, “In an ever-evolving and busy digital landscape, the STUDIO team tailors packages to ensure that our partners achieve their objectives, whether the goal be to shift brand perception, heighten awareness or create branded content.

“We are thrilled to offer unprecedented access to Getty Images’ team of visual experts and complete suite of capabilities that encompass imagery trend reporting, photo and video assignments, commercial production, social media strategy and creation, data and insights, and much more.”

In addition and supplementary to Getty Images’ Custom Content offering which launched last year, STUDIO rounds out Getty Images’ offering and strengthens its position as the only media business that provides end-to-end content solutions for customers.

Please login with linkedin to comment

Getty Images studio

Latest News

Why Search Should Be The Icing On The Cake To Your TV Spend
  • Partner Content

Why Search Should Be The Icing On The Cake To Your TV Spend

Putting a certain global pandemic aside and despite its innumerable detractors, television ad spends in Australia were nudging the $4 billion-mark annually before COVID arrived and pummelled the numbers. Putting that in perspective, linear, free-to-air TV in Australia still pulls about one-in-four of every ad dollars spent. Despite the competitive and growing fight for eyeballs […]

Partner Content

by B&T Magazine

B&T Magazine
Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King
  • Marketing

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King

Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]