AJF Partnership’s Brigitte Bayard and Pieter-Paul von Weiler have been awarded the Grand Prix at this year’s APG Creative Strategy Awards for their work on the Australian National Preventive Health Agency campaign, ‘How Suffering Made People Quit’.
The winning case – which also took out the Grand Effie at this year’s dedicated effectiveness awards – also scored the pair Gold and the special prize for Best Insight/Input.
An additional four Gold awards were presented at last night’s ceremony in Sydney, recognising: Angela Morris from JWT Perth/Sydney for RAC WA; Guy Marshall and Simon Bookallil from Bashful for Kao Australia – Biozet; Michaela Futcher from Droga5 for Tiger Beer; and, Tom Hyde from DDB Melbourne for RSL – ANZAC Day Appeal.
Five Silver awards were presented in addition to a total of five special prizes, while Strategic Agency of the Year was awarded to The Monkeys.
Chairman of Judges, Mike Daniels, said: “I think you will see, in each of the campaigns receiving awards this evening, that the efforts of the planners have been successfully directed at changing the way we look at things in their pursuit of getting the work right. Right to solve the problem. Right to change behaviour.”
APG Chair, Russ Mitchinson, said: “It has been a strong year for the Strategy community in Australia. We’ve seen a fresh approach to Cannes with our showcase of unexpected thinking from this year’s festival, the sharing of disruptive ideas from our ‘underground’ Breakfast Club, and last night’s celebration and recognition of strategic thinking leading to great creative work, at our Creative Strategy Awards. I’d like to thank as always our members for their time and support, the Communication Council for their energy and guidance, and the commitment and passion of our Committee, without whom none of this would be possible.”
The APG awards are powered by the Communications Council’s Account Planning Group and proudly sponsored by Production Company, Looper.
The winners were selected from 99 entries, which resulted in 27 shortlisted case studies.
2014 APG Creative Strategy Award Winners
Strategic Agency of the Year – The Monkeys
Grand Prix – Pieter-Paul von Weiler & Brigitte Bayard, AJF Partnership – ANPHA
| Agency | Advertiser | Author/Presenter | Award | Special Prize |
| AJF Partnership | Australian National Preventive Health Agency | Pieter-Paul von Weiler & Brigitte Bayard | GOLD | Best insight/input |
| Bashful | Kao Australia – Biozet | Guy Marshall & Simon Bookallil | GOLD | Best unexpected thinking |
| Droga5 | Tiger Beer | Michaela Futcher | GOLD | |
| DDB Melbourne | RSL – ANZAC Day Appeal | Tom Hyde | GOLD | Best under $50k |
| JWT Sydney / Perth | RAC WA | Angela Morris | GOLD | |
| Leo Burnett Sydney | Samsung Australia | Natalie Skovron, Russ Mitchinson & Luke Atkinson | SILVER | |
| McCann Melbourne | Victorian Responsible Gambling Foundation | Danish Chan | SILVER | |
| AJF Partnership | Lion Co. – Dare Iced Coffee | Pieter-Paul von Weiler & Lucy Cochran | SILVER | |
| JWT Sydney | NSW Government – Dept Premier & Cabinet | Angela Morris | SILVER | |
| The Monkeys | Boost Prepaid Mobile | Fabio Buresti | SILVER | Best brief |
| Saatchi & Saatchi | OPSM – Penny the Pirate | Joseph Smeaton & Jason Lonsdale | Best presentation |
