Gallery: Highlights From The APG Creative Strategy Awards

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  • Strategic Agency of The Year The Monkeys
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AJF Partnership’s Brigitte Bayard and Pieter-Paul von Weiler have been awarded the Grand Prix at this year’s APG Creative Strategy Awards for their work on the Australian National Preventive Health Agency campaign, ‘How Suffering Made People Quit’.

The winning case – which also took out the Grand Effie at this year’s dedicated effectiveness awards – also scored the pair Gold and the special prize for Best Insight/Input.

An additional four Gold awards were presented at last night’s ceremony in Sydney, recognising: Angela Morris from JWT Perth/Sydney for RAC WA; Guy Marshall and Simon Bookallil from Bashful for Kao Australia – Biozet; Michaela Futcher from Droga5 for Tiger Beer; and, Tom Hyde from DDB Melbourne for RSL – ANZAC Day Appeal.

Five Silver awards were presented in addition to a total of five special prizes, while Strategic Agency of the Year was awarded to The Monkeys.

Chairman of Judges, Mike Daniels, said: “I think you will see, in each of the campaigns receiving awards this evening, that the efforts of the planners have been successfully directed at changing the way we look at things in their pursuit of getting the work right. Right to solve the problem. Right to change behaviour.”

APG Chair, Russ Mitchinson, said: “It has been a strong year for the Strategy community in Australia. We’ve seen a fresh approach to Cannes with our showcase of unexpected thinking from this year’s festival, the sharing of disruptive ideas from our ‘underground’ Breakfast Club, and last night’s celebration and recognition of strategic thinking leading to great creative work, at our Creative Strategy Awards. I’d like to thank as always our members for their time and support, the Communication Council for their energy and guidance, and the commitment and passion of our Committee, without whom none of this would be possible.”

The APG awards are powered by the Communications Council’s Account Planning Group and proudly sponsored by Production Company, Looper.

The winners were selected from 99 entries, which resulted in 27 shortlisted case studies.

2014 APG Creative Strategy Award Winners

Strategic Agency of the Year – The Monkeys

Grand Prix – Pieter-Paul von Weiler & Brigitte Bayard, AJF Partnership – ANPHA


Agency Advertiser Author/Presenter Award Special Prize
AJF Partnership Australian National Preventive Health Agency Pieter-Paul von Weiler & Brigitte Bayard GOLD Best insight/input
Bashful Kao Australia – Biozet Guy Marshall & Simon Bookallil GOLD Best unexpected thinking
Droga5 Tiger Beer Michaela Futcher GOLD  
DDB Melbourne RSL – ANZAC Day Appeal Tom Hyde GOLD Best under $50k
JWT Sydney / Perth RAC WA Angela Morris GOLD  
Leo Burnett Sydney Samsung Australia Natalie Skovron, Russ Mitchinson & Luke Atkinson SILVER  
McCann Melbourne Victorian Responsible Gambling Foundation Danish Chan SILVER  
AJF Partnership Lion Co. – Dare Iced Coffee Pieter-Paul von Weiler & Lucy Cochran SILVER  
JWT Sydney NSW Government – Dept Premier & Cabinet Angela Morris SILVER  
The Monkeys Boost Prepaid Mobile Fabio Buresti SILVER Best brief
Saatchi & Saatchi OPSM – Penny the Pirate Joseph Smeaton & Jason Lonsdale   Best presentation


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