At ADMA Data Day, Smart Video launched a breakthrough, world-first marketing technology in the form of personalised video campaigns.
Smart Video Australia CEO Rodd Martin spoke at the Sydney event yesterday after launching the technology three weeks ago in New York, and the audience was on the edge of their seats.
“Personalised video technology really is on a major trajectory right now, not [only] in the world, but here in Australia,” he said.
Smart Video has created personalised video campaigns for multiple companies, including Ladbrokes and HSBC – both of which have been extremely successful in engaging customers.
Martin said that in one campaign, the customer was personally placed in the video several times.
“The Ladbrokes campaign featured multiple personalisation points that literally placed the viewer inside the video story,” he said,
“Over 90,000 customers heard their names voiced by Mad Max: Fury Road star Richard Carter. This all resulted in video play duration analytics running off the charts.”
Other campaigns that were rolled out in 2017 saw success for other companies like Virgin mobile, NIB health insurance, Australia Post, and more.
Additionally, anyone who buys a new Toyota car will now receive a personalised message from the Toyota CEO, who recorded saying hello to 3,300 names.
After trialling the personalised video in South Australia, participation went up by 300 per cent, according to Martin.
Now, the team (led by Martin and co-founder Francoise Gelbard) is building on those successes to take the next step and break new ground in Australian (and global) data-driven martech.
This February, they launched a breakthrough, world-first marketing technology. With AI and machine learning driving the tech, the real-time personalised video assistant is set to revolutionise online customer engagement and acquisition.
Basically, this means that customers can essentially have a real-life experience with a real-life person online.
And the team launched this data driven AI support assistant at the ADMA Data Days in Melbourne and Sydney. It will also be marketed as AI Automation Labs in the US and UK, and you can also experience it for yourself here.
“As customers are migrated more and more online, the challenge is [maintaining] a personal relationship with them,” Martin said.
The AI assistant will help customers with claims, questions, applications, joining processes, and more – just as if they were talking to a real person.
In the UK, 63 per cent of people are willing to purchase a product through a chatbot, confirming they are the future.
But this is different than a chatbot, Martin re-iterated. This personalised video technology is automating a real human – the videos aren’t pre-loaded and require the customer to keep entering their details and engaging with the video to continue.
“We’re talking about completely immersive, hyper-personalisd conversational websites,” Martin said.
“This is going to be the future of web.”
Man of Many has Announced Key Hires Amidst a Year of Extraordinary Achievement Lead image: Naman Singh & Alex Martinez Man of Many, recently crowned B&T media platform of the year, Australia’s premier men’s lifestyle digital publication. Announces the addition of two crucial members to its team – Naman Singh as SEO Content Specialist and […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]
Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]
New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]
Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]
Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]
Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]
L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]