Global media platform Teads has announced a new partnership with publisher Future Plc across Australia, the US, the UK and Canada to deliver video and display its flagship inRead advertising technology.
The partnership will enable Future Plc’s 240-plus titles including TechRadar, Marie Claire and Cycling News to leverage Teads’ array of monetisation solutions.
The exclusivity covers outstream video across Future’s titles, but the partnership also includes display formats.
By being able to access Teads For Publishers, Future’s sales team will be able to leverage features such as shoppable formats for intent marketing campaigns as well as privacy-focused data solutions, ready for the deprecation of third-party cookies.
Nick Flood, global commercial operations director at Future Plc, said: “We are delighted to be partnering with Teads across a range of solutions to further enhance our product offering to clients and agencies.
“Video is a key growth area for our portfolio of market-leading brands, and I’m looking forward to working with Teads to expand our scale and revenues.”
Emily Brewer, head of publishing for the UK at Teads, said: “We are so excited to partner with Future as one of the most ground-breaking publishing houses known for their innovation and drive to rewrite the rules of publishing.
“Our desire to re-invent advertising through engaging and respectful ad experiences and exceptional monetisation for premium publishers aligns perfectly with Future’s vision.
“In today’s world, connecting audiences to their passions is more important than ever, [and] Future has developed one of the most scalable and diversified range of titles globally.
“We are in a renaissance of media, based on contextual relevance and quality. This partnership aligns the strength of both of our brands.”
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