Free Folk Agency has been appointed as the Australian PR agency partner for the World Supercross Championship, where it will be working on the Australian GP alongside The Space Between, a London-based sports and entertainment marketing agency and the global World Supercross team.
To strengthen capacity and respond to the demand of the appointment, the PR agency has appointed Maia O’Connor, senior account manager, and Caylin Cannon, account executive.
The new hires follow a number of client appointments across Free Folk’s national network, including the Melbourne Cricket Ground and the Metagenics ANZ brand portfolio.
Free Folk Agency co-founder and head of client services Teagan West said the opportunity to be the trusted local partner for a global brand and much-loved sporting event is a credit to the Agency’s commitment to sharp, earned-first strategies powered by a startup mentality.
“Our appointment marks an exciting chapter for the agency and speaks to our proven track record, five-star team and the industry-leading network of media, influencers, suppliers and industry professionals who sit in our back pocket,” she said.
“Work is already underway and we are looking forward to making the Australian GP an event not to miss on the national sporting calendar.”
Free Folk Agency’s client portfolio spans health and wellness, food and beverage, sport, tourism, family and parenting, business, retail and eCommerce clients, as well as a handful of strategic communications, reputation management and corporate PR scopes of work.
