Frost*collective has launched its second video series campaign for Family & Community Services this month, following this touching clip of youth in the out-of-home care system.
This year’s Don’t DIS my ABILITY campaign titled ‘I CAN, I AM’ is aimed at raising awareness of the potential contribution of people with disability in the workforce, while shifting the negative and uninformed perceptions of those with disabilities in employment.
The social focus of the campaign intends to drive sharing of the video series and will run across Facebook, Twitter, YouTube, Twitter and Instagram. It officially launched on 21 November at a special screening at the Dendy in Newtown.
The event was attended by each of the video subjects and opened by NSW Minister for Disability Services, John Ajaka. Journalist and radio announcer Jonathan Moran was MC for the night.
Frost*collective worked with the FACS team as well as co-director, Jim Medcraft, who in January this year sustained a spinal injury in the US after a near fatal hit and run accident.
Medcraft was approached to work with director, Luke Eblen, to tell the stories of three remarkable individuals who have experienced positive and rewarding transitions to study and paid work, each overcoming challenging societal barriers.
Each video is approximately three minutes in duration, and features Iz Connell (above), who lives with schizoaffective disorder and is currently studying social work by distance education; Heidi Haydn (below), a paraplegia and is an Education Officer working at Spinal Cord Injuries Australia and Nathan Basha (below), an office assistant at Nova Radio (Nova Entertainment).
Medcraft’s own story will also be told in a follow up video yet to be released.
“The daily courage of every person living with disability in a society that so easily slides into disrespect through its own discomfort of it, is pure inspiration,” said Ant Donovan, group creative director, Frost*collective.
“If we can help fight the prejudice and prompt change by loosening inflexible mindsets around both the public and employer perception of disability, then we can help to make a difference.”
The campaign video series promotes key messages to people living with disability about the benefits, confidence and empowerment that employment delivers to them personally. The campaign also targets employers, school children and the wider community to change attitudes towards the employment of people with disability.
Speaking at the launch, John Ajaka, NSW Minister for Disability Services said, “There are no limitations on what people with disability are capable of and what they can achieve,” he said. “These four films demonstrate exactly that, but also what we – as employers, the community and members of the public – can achieve by having a different perspective.
“Frost*collective’s ‘I CAN, I AM’ four video campaign is the next powerful step to breaking down old frameworks and rebuilding livelihoods.”
Executive Creative Director: Vince Frost
Group Creative Director: Ant Donovan
Designer: Alex Baumann
Junior Designer: Kieran Mistry
Client Services Director: Emma Stone
Account Director: Max Delplanque
Senior Digital Producer: Kate West
Film Director: Luke Eblen
Film Co-Director: Jim Medcraft
Stills Photographer: Amath Magnan
Strategy Planner: Prav de Silva
Producer: Sophie Chugg/Rev de Silva