Foxtel Media (formally known as MCN), has announced the appointment of a new Brisbane sales director, Kat Frost who will replace Kevin Hearn who leaves the business at the end of the year after 13 years’ service.

Frost joins Foxtel Media with over 20 years’ experience in the Brisbane media industry, working in both publisher and media agency roles. Starting her career with Zenith, Mediacom and Junior, she made the move to sales and over the last 14 years she has worked in leadership roles at Nova Entertainment, most recently as its Brisbane sales director, and at outdoor media owner ODNA as sales director.

Reporting to Foxtel media chief sales officer, David Roddick, Frost will be responsible for leading the Brisbane sales team and taking the business’s value proposition of high-value and highly engaged audiences, to market. With a range of innovative advertising formats already in play, Frost will be a key member of the national sales leadership team, helping shape the Foxtel Media strategy in today’s increasingly competitive media landscape.

Roddick commented: “I am thrilled to welcome a leader of Kat’s calibre to our business. Following our re-launch, Foxtel Media is focused on changing the TV game by bringing brands a different and dynamic way of advertising. Kat’s strong focus on the customer and passion for innovation, plus deep expertise across her local market, makes her a perfect fit for the future direction of our business. Her publisher and agency background will bring new perspective to the role, helping Brisbane advertisers experience new opportunities across the Foxtel platform.”

Frost said: “I look forward to joining the team at Foxtel Media during what is an extremely exciting time for the company. Foxtel Media’s innovation and evolution of advertising formats is a reflection of their commitment to connecting viewers and advertisers in meaningful and impactful ways. I am thrilled to be given this opportunity to make a significant impact to future growth and revenue success, and look forward to hitting the ground running.”