B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AI
  • AFL
  • Pinterest
  • Married At First Sight
  • News Corp
  • NRL
  • Channel 10
  • Cairns Hatchlings
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Foxtel Group Prepares The Pitch For Its Biggest ‘Summer of Cricket’ Ever
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Foxtel Group Prepares The Pitch For Its Biggest ‘Summer of Cricket’ Ever
Media

Foxtel Group Prepares The Pitch For Its Biggest ‘Summer of Cricket’ Ever

Staff Writers
Published on: 10th October 2024 at 7:34 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

Foxtel Group has reconfirmed its long-standing position as the ‘Home of Cricket’ announcing a deal to broadcast and stream multiple domestic cricket matches and series on Foxtel and Kayo Sports.

These include the new women’s domestic T20 Competition and Women’s National Cricket League, the Sheffield Shield, the Marsh One Day Cup, all Men and Women’s Aus A matches, Prime Minister’s XI match and Women’s Governor-General’s XI match.

This means subscribers can enjoy varying levels and formats of cricket on Foxtel and Kayo Sports from the elite playing at the biggest stadiums around the country to the stars of tomorrow carving their own path domestically.

Continuing its commitment to showcasing cricket at all levels, the Marsh One Day Cup will be available to watch live and free on Kayo Freebies.

“The upcoming ‘Summer of Cricket’ on Foxtel and Kayo Sports is going to be an absolute cracker, with hundreds of hours of cricket available for our subscribers to enjoy. This new deal champions Australian cricket, from pathways to elite, ensuring viewers can discover and enjoy talent and competitions across different levels and formats, and continues our commitment to working with our sporting partners to increase visibility and grow engagement and fandom,” said Foxtel group director of content acquisitions and sports partnerships Adam Howarth.

Foxtel and Kayo Sports’ ‘Summer of Cricket’ is already underway with the Australian Women’s side clean-sweeping New Zealand in a T20 tournament and the Men’s side beating England in their recent ODI series. Meanwhile, the Sheffield Shield and Women’s National Cricket League has kicked off, the Women’s T20 Spring Challenge is about to debut, and the Australian Men’s team is preparing for a home Pakistan T20 and ODI series.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: cricket, Foxtel
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Antoinette Lattouf: “Why Would You Compromise Your Ethics & Your Integrity For A Slow-sinking Ship?”
13/05/2025
Hunt and Brew campaign
Aussie Coffee Connoisseurs Hunt & Brew Unveils Global ‘Infinite Hunting’ Campaign Via MITP Agency
13/05/2025
New Research Finds 90% Increase In Advertising Fatigue When Ad Campaigns Are Disconnected
13/05/2025
Skincare Brand QV Launches ‘Care Behind Every Bathroom Door’ Campaign Via Sunday Gravy & Half Dome
13/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?