Tobacco companies have spent billions on advertising with Formula One (F1) teams over the years, and are again increasing their spending despite a supposed ban a new report has revealed.
The report, titled Driving Addiction: F1 and Tobacco Advertising F1, is the initiative of industry monitor Formula Money and the tobacco industry watchdog STOP.
In its pages, the report noted that in F1’s 70 year history, its teams and events have garnered $US4.4 billion in advertising and sponsorship from the tobacco giants.
Many countries that host an F1 race banned tobacco advertising well over a decade ago. That forced teams sponsored by tobacco companies to either cover or change the livery on their cars.
Tobacco advertising was banned at the Australian Grand Prix way back in 2007 and the sport totally phased it out by 2011.
However, the new report says some $US100 million was poured into F1 racing in 2019 alone. The highest fugure since the ban was imposed in 2011.
The spending, by tobacco giants Philip Morris and British American Tobacco on the F1 Ferrari and McLaren teams, is this year expected to rise to $US115 million, the report noted.
The tobacco companies are no longer advertising their traditional cigarette brands, but are instead pushing new, so-called “smoke-free” heated tobacco products, although they do not mention them by name.
The report’s findings has prompted concern from the World Health Organisation (WHO), with health promotion chief Ruediger Krech saying in a statement that “we must not go backwards in the fight against tobacco”.
“Promoting these products attracts new tobacco users, especially among young people, causing harm for generations to come,” Krech said.
WHO has estimated that seven million people die each year from smoking cigarettes.
The report also lambasted F1’s peak body, the International Automobile Federation (FIA), for turning a blind-eye on tobacco dollars re-entering the sport.
A spokesperson for STOP commented: “The FIA claims that it wants to promote a net positive contribution to society. That’s not possible while it is still linked to an industry that causes such harm.”
FIA has repeatedly said it “remains firmly opposed to tobacco advertising” in the sport, but has added: “We are not in a position to interfere with the private commercial arrangements between the teams and their sponsors.”
“We will continue to monitor the compliance with the applicable laws,” FIA has previously stated.
Both Philip Morris and British American Tobacco have denied the claims made in the report.
A spokesman for Philip Morris labelled the report as an “ideological attack” and a “misguided campaign” against the company, insisting its partnership with Ferrari “does not and will not be used to advertise or promote any PMI-branded tobacco or nicotine-containing products”.
“Our partnership activities respect all applicable laws,” the spokesman added.
The report noted that the 2019 F1 season alone generated exposure worth “at least $US150.3 million” for Philip Morris and a further $US27.6 million for British American Tobacco.
“For tobacco companies, the benefits are clear,” the report said. “This is a global sport that draws more than 500 million fans worldwide, mostly young and male – a prized demographic. And tobacco companies receive a real return on investment.”
Reckitt has leveraged internal research to launch its new Future of Work Strategy. The research uncovered key highlights for employees working for the consumer healthcare organisation in Australia, which form the foundations on which the Reckitt Future of Work model was created. Completely based around flexibility, the approach offers employees a hybrid model where they […]
With Google abolishing third-party cookies and Apple continuing to push privacy-first solutions, marketers are on the lookout for new ways to reach engaged customers, while remaining compliant with rules and regulations. To help these marketers, Australian data commercialisation company smrtr has recently released a new whitepaper Through the Looking Glass: The Rise of Hypothesis-based Marketing. The whitepaper looks […]
The high-profile defamation trial continues to provide twist and turns, as Roberts-Smith corrects evidence he has already given, and politician Andrew Hastie is expected to give his own. Roberts-Smith corrected evidence he previously gave in court on Friday, managing to make the defamation case against Nine even more complicated. According to ABC News, the former […]
We’ve dished out plenty of reminders, but believe us when we say that NOW is the time to submit your entry for B&T’s Women in Media Awards 2021, presented by Are Media. On-time entries for this year’s Women in Media Awards close TODAY (Monday 21 June at 5pm AEST). And, while you can submit entries after this date for […]
A recent report by reviews.org has found that 46 per cent of Australians say they are addicted to their phones. Reviews.org also found that Australians spend 17 years of their life, and an average of five hours a day, staring at their phones. 1,000 Australians were interviewed for the report, which found some startling insights […]
Wales has proven itself the surprise package of EURO 2020, advancing to the final 16 over the weekend over more fancied rivals. It was the team’s 2-0 win over Turkey last Thursday that caught everyone’s attention and gave the Welsh enough for-and-against points to advance through to the semis. Welsh TV station S4C also got […]
celebrity chef Manu Feildel, best known for hosting My Kitchen Rules, will see his contract with Seven end this month. My Kitchen Rules, initially a ratings juggernaut for Seven, ended in 2020. Despite persistent rumours that the show would make a comeback in 2022, in a May interview with TV BlackBox, Seven’s director of programming Angus […]
Zurich has been co-principal partner of Melbourne Football Club since 2018 and the sponsorship arrangement broadened in 2020 when Zurich also became Co-Principal Partner of the club’s AFLW team. CEO of Zurich life & investments, Justin Delaney, expressed his excitement at being able to continue the successful partnership. “We’re thrilled to extend our partnership with […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]