Trading and wealth fintech Openmarkets Group (OMG) has appointed Max Bonpain as its chief marketing officer.
A senior marketing executive with extensive expertise in fintech, Bonpain brings more than 25 years’ experience leading marketing functions for multinational organisations based in Australia and Europe, with expertise in brand-building, product launches, and entry into new markets.
He was most recently group head of marketing at ASX-listed Complii FinTech Solutions, where he led marketing programs across all business units.
Prior to this, he has held senior marketing roles at well-known brands including Telstra, Microsoft, Unilever, Samsung Electronics and IBM.
As Openmarkets Group CMO, Bonpain is responsible for elevating the Group’s profile through growth-focused marketing initiatives as it pursues a growth strategy focused on bolstering its wealth, finance and custody offering, seeking strategically aligned M&A opportunities, and expanding into overseas markets.
Dan Jowett, CEO of Openmarkets Group, said Bonpain’s expertise will be invaluable to the business’ next phase of growth.
“Max’s appointment completes an extensive process to build a stand-out executive team, giving us the leadership expertise and technical knowledge to execute on our growth strategy,” he said.
“His expertise in raising brand profile will be crucial to Openmarkets’ strategy, enabling us to reach audiences who matter and generate growth within existing and new markets.”
Bonpain said he was excited to join the business at a pivotal time.
“There’s a strong opportunity ahead for Openmarkets to raise the profile of its industry-leading technology suite and private wealth capabilities in Australia and international markets. I’m proud to be leading a group function that will deliver on this opportunity,” he said.
