BBC Studios has appointed Liz Baldwin as senior vice president, head of streaming and channels, Australia and New Zealand (ANZ).
Baldwin will commence her role on 31 August and will report to BBC Studios president of media and streaming and general manager, APAC, Robi Stanton.
In this newly created role, Baldwin will lead BBC Studios’ streaming and channel strategy across Australia and New Zealand, driving growth, audience engagement and continued expansion of the company’s digital footprint. She will oversee the performance and evolution of BBC Studios’ streaming platforms and channel portfolio working closely with regional and global teams to deliver compelling content experiences to audiences.
Baldwin is an executive leader with a track record of end-to-end digital platform management and full P&L responsibility. She combines expertise across leadership, technology, product, media and streaming with a commitment to inclusive leadership, building high-performing teams and fostering environments where diverse ideas can thrive.
“Liz is an exceptional leader with deep expertise across streaming, digital strategy and transformation. Her ability to combine commercial discipline with innovation, alongside her passion for building strong, inclusive teams, makes her a perfect fit for this role. As we continue to evolve our streaming and channels business in ANZ, Liz’s leadership will be instrumental in delivering our ambitions.” said Stanton.
Baldwin has joined from Tapt Media (formerly a division of Nine), where she is currently head of digital growth and strategy. Prior to this, Baldwin served as senior vice president, head of streaming (general manager – digital and streaming) at Paramount ANZ, where she led large-scale streaming and digital transformation initiatives.
“I’m thrilled to be joining BBC Studios at such an exciting time for the industry. BBC Studios’ commitment to world-class content, combined with its growing streaming and digital ambitions, creates a fantastic opportunity. I look forward to working with the team to grow audiences, strengthen partnerships and continue delivering exceptional experiences for viewers across Australia and New Zealand.” said Baldwin.
Baldwin’s appointment underscores BBC Studios’ continued investment in digital growth and innovation, and its commitment to strengthening its position in the evolving media and streaming landscape across the ANZ market.
