Former Havas Bosses’ New Agency Supermassive Sails Away With P&O Cruises Rebrand Work

Former Havas Bosses’ New Agency Supermassive Sails Away With P&O Cruises Rebrand Work

Newly formed indie agency Supermassive has been named the new creative agency of record for P&O Cruises.

The agency will manage the repositioning and relaunch of the 90-year-old brand, resulting in a new brand platform, brand identity and refreshed creative output across all channels.

P&O Cruises chief commercial officer, Kathryn Robertson, “P&O, a pioneer in Australian cruising for 90 years, is proud of its uniquely Australian offering. We are thrilled to partner with Supermassive, who have demonstrated a disciplined and fresh approach to brand strategy and non-traditional thinking, that will no doubt further enhance the P&O brand.”

Supermassive co-founders, Laura Aldington, Simone Gupta and Jon Austin said, “The opportunity to help this wonderful, iconic brand realise its full potential by bringing a whole new audience to cruise is a dream brief for us. The P&O team’s ambition to pair disciplined brand thinking with effective creative excellence aligns perfectly with ours, and we can’t wait to get started.”

The appointment is immediate with the agency saying we should expect new work sometime later this year.

The agency launched last month with its trio of former Havas Group bosses, it has been able to lean on a long back catalogue of work.

Aldington is the former CEO of Host/Havas and Host and current deputy chair of the Advertising Council of Australia’s board of directors. Gupta was the former CEO of Havas PR. Austin was the former ECD of Host/Havas and Host.




Please login with linkedin to comment

P&O Cruises Supermassive

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]