Former Creative Director Steve Harrison To Present Exclusive Masterclass Down Under

Former Creative Director Steve Harrison To Present Exclusive Masterclass Down Under
SHARE
THIS



The Australasian Writers and Art Directors Association (AWARD) is proud to present, Creative Masterclass by Steve Harrison, an exclusive event to be held in three capital cities this March.

The ex-Wunderman global creative director will run exclusive courses in Melbourne (1 March), Sydney (3 March) and Perth (9 March).

The one-day masterclass features two sessions where professionals will learn how to write copy that works – whether it be writing the all-important brief that leads to inspiring creative, an attention grabbing headline or copy that impacts, engages and motivates audiences.

Additionally, AWARD is running exclusive screenings of Harrison’s acclaimed documentary Changing The World Is The Only Fit Work For A Grown Man followed by a Q&A session with Steve Harrison in Melbourne (1 March) and Perth (7 March).

AWARD Chairman Wilf Sweetland said, “With an impressive career spanning more than 25 years, Steve is a creative guru and master copywriter like no other. We are excited and honoured to be partnering with him to deliver this exclusive event series in Australia.”

While running his agency, HTW, Harrison won more Cannes Lions in his discipline than any creative director in the world. Following his departure from agency life he went on to pen his first book How To Do Better Creative Work, which became the most expensive advertising book of all time when it traded on amazon.co.uk at £3,854 a copy.

In 2013, Harrison wrote the biography of the 1960s adman Howard Gossage, Changing The World Is The Only Fit Work Of A Grown Man – which, in 2015, was the basis for his feature documentary of the same name.

Gossage is often credited as the first adman to realise the potential of building PR and other media into his marketing plans, as well as inventing interactive advertising, community building and an early form of social media.

AWARD CREATIVE MASTERCLASS

Melbourne
1 March 2017, 10am-4pm, $560 members | $800 non-members

Sydney
3 March 2017, 10am-4pm, $560 members | $800 non-members

Perth
9 March 2017, 10am-4pm, $560 members | $800 non-members

For more information about the masterclass and screening times, click here.

Please login with linkedin to comment

Edge Steve Harrison Streaming

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]