IPG Mediabrands Australia has announced the appointment of Lachlan Brahe as general manager of its digital experience agency, Reprise.

Brahe (pictured above) was formerly the vice president of comScore for Australia and New Zealand, as well as the network’s second-in-charge for the Asia-Pacific region.

He is one of two national GMs appointed for Reprise, with Jules Kilmartin – currently head of Reprise Melbourne, Perth and Adelaide – promoted to GM, with the two executives having different and complementary national roles at Reprise.

Brahe will be tasked with growth and product, and Kilmartin will be tasked with client advisory. Both will report to Grace Liu, who was named last week as the incoming CEO of Reprise Australia.

IPG Mediabrands chief executive Danny Bass said; “Accelerating the skill sets, effectiveness and competitive positioning of Reprise is a primary focus for us this year.

“We are placing world-class leadership into the business to drive our plans, and with Grace’s pending arrival and the roles for Lachlan and Jules, we are energising what is already a successful business to achieve greater performance.”

Commenting on his appointment, Brahe said: “As an ad technology vendor to clients around the APAC region for the past four years, I’ve gained a wide perspective on how the industry is evolving to deal with core challenges such as transparency, automation and a seemingly endless supply chain.

“These aren’t media issues – they’re business issues. Often there’s a need to educate the c-suite on the changes wrought on their industry, market or audiences by the proliferation of technologies and channels capturing people’s attention.

“Whatever the circumstances, I’m delighted to be bringing my experience in addressing these challenges to Reprise – a team that has the attitude, skills and resources to readily deliver accountable results to clients.”

Commenting on his new role, Kilmartin said: “The pace of change and opportunity for our business and clients has been rapid and that speed of evolution will continue.

“I am looking forward to working with Grace, Lachlan and the Reprise teams to deliver best-in-market results for clients.”