“We Live In Hell!”: Ford’s In-Car Advertising “A Disaster Waiting To Happen”

“We Live In Hell!”: Ford’s In-Car Advertising “A Disaster Waiting To Happen”

Car company Ford has filed a patent for in-car advertising using their cars’ internal infographic systems.

The ads would work by using the vehicle’s cameras to find billboards, and then display those billboard ads on the tech inside the car – things like GPS monitors or reverse camera displays.

According to the patent itself, which was originally filed in 2016, the process would involve “obtaining, via camera, an image of a billboard and identifying, via a processor, a segment of the image.”

As pointed out by Gizmodo, the introduction of this tech could lead to customers being charged more for cars that don’t display ads, similar to a premium subscription to a streaming service.

The tech has been ridiculed online, particularly for its potential to distract drivers and promote dangerous driving.

An Associate Professor of Psychology at UNSW, Dr Steven Most, told the publication Drive that, “the dangers of driver distraction are well known, and this extends to distractions caused by digital or eye-catching billboards, which have been found to capture drivers’ attention and may impact driving behaviour.”

“Bringing ads into the cabin would likely make them even harder to ignore.”

Whether Ford actually plans on using the tech is unclear, particularly given the consumer backlash. However, the potential for a future where your GPS displays Macca’s ads is very much still a possibility.

Image: Ford




Please login with linkedin to comment

Ford in-car advertising

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.