Resolution Digital has defended its ‘Agency of the Year’ title at the Google Partners Honours Program for 2020, picking up the top award last Friday.
The award recognises the achievements of performance marketing agencies and providers across Australia and New Zealand, with more than 43 companies participating in the program.
Resolution, a subsidiary of OmniCom Media Group, submitted more than 100 client case studies and completed 678 certifications successfully in 2020.
Georgina Wall, head of product at Resolution, said that “somewhere, between all the craziness” of the year, the company was able showcase “our extraordinary client revenue growth figures and ROI improvements”.
“I was so impressed with the entire team, last year was very challenging, with clients needing lots of support to negotiate the harsh competitive landscape,” she said.
The awards were accumulated throughout the year. In addition to winning each of the three categories as an agency, many of the Resolution team excelled with their client specific submissions:
- Andres Pascoe won the Super Star Award for utilising technology and audience data for a traditionally offline retailer who shifted tactics during extended lockdown periods
- Arshiya Mediratta used an aggressive goal-based bidding approach during Black Friday, helping the client see their biggest performance to date
- Samuel Soo was recognised for his eCommerce strategy which navigated the client successfully through the peak retailing period
- Monique Gilbert won the SA360 Techcellence category in her work with a large travel client facing extreme circumstances in a heavily impacted vertical.
“Whilst 2020 was a challenging year, our paid media team continues to grow in the double digits each year, due to client growth and successes,” Phil Pollock, COO at Resolution, said.
“We work hard to onboard our new starters and get them trained and certified across the extensive Google product range.”
Des Odell, CEO at Resolution, added: “I am very proud of the whole Reso Digital crew. Our client base has grown strongly as Australian marketers see value in our full service digital approach and our proven performance credentials.”
Telstra have announced the appointment of IAG’s Brent Smart as their new chief marketing officer, starting from September 1st. Smart (pictured above) will be taking over the role from Jeremy Nicholas, who has been assigned the digital channels executive role at Telstra. Smart brings to the table his years of experience within the industry, having […]
One of Australia’s fastest growing fintech, The Lendi Group has appointed media agency Initiative with its media strategy, planning and buying services across its powerhouse property brands and networks Lendi and Aussie. Initiative was previously appointed by Aussie in February 2020, before the brand merged with Lendi becoming Lendi Group.
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the results of an independent Multichannel Brand Impact study from Kantar, the world’s leading data, insights and consulting company. eMarketer forecasts show digital ad spending in the U.S. will reach $270B in the U.S. by […]