Five By Five Expands Client Roster With Coco Coast Win

Five By Five Expands Client Roster With Coco Coast Win
B&T Magazine
Edited by B&T Magazine



Following a competitive pitch, independent agency Five by Five Global has been appointed by Coco Coast, one of Australia’s leading coconut water manufacturers, as its agency of record.

Five by Five Global will lead the brand’s domestic and international expansion across social strategy, creative and production.

Managing director of Five by Five, Matt Lawton, said his team were delighted to work with Coco Coast, a brand brave enough to disrupt category conventions.

Lawton said, “we’ve targeted this brand for the last 5 years so it’s great to see them come on board as a client to extend our experience in consumer-packaged goods and beverages in particular. Everything we do echoes the meaning of our name to deliver strength and clarity in the work.”

“We love a brave client, and we proposed a social media driven campaign that not only takes a swipe at category conventions but delivers a big dose of pragmatism, rolled into a bit of cheeky fun. We can’t wait to get started.”

Damian Russell, co-founder of Coco Coast said they needed an agency partner that could create and implement a clever social media strategy which would inspire trial and build brand preference.

Russell said, “Five by Five’s team demonstrated a solid understanding of our brand values and positioning and presented an ingenious campaign that matched the personality of our brand. We riffed on some of their awesome concepts straight away because they were so exciting. We look forward to working with the team and bringing the strategy to life as our Australian and New Zealand summer approaches.”

Five by Five’s work will be Coco Coast’s first campaign to market since it launched in 2015 and is expected to roll-out late 2021.  Work commences immediately.




Please login with linkedin to comment

Coco Coast five by five

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]