5 December, 2018

First Two Jury Heads Appointed For 2019 APAC Effies

By B&T Magazine

Emma Sheller and Vishnu Mohan have been appointed as heads of jury for the 2019 APAC Effie Awards.

Sheller (pictured above, left) is the global head of brand and marketing at Standard Chartered. Prior to joining the bank, she held the position of CMO for British youth fashion brand Jack Wills.

Sheller has also worked for the US high-street fashion houses Gap and Banana Republic for over five years, progressing from brand director to marketing director and then vice president of marketing.

She then spent six years as the regional marketing director for British luxury menswear and lifestyle brand Alfred Dunhill Ltd.

Mohan (pictured above, right) is Havas’ chairman and CEO for Southeast Asia and India. He joined the Havas network in 2005 to take on the responsibility of setting up Havas Media in the Asia-Pacific region.

Mohan began his career in advertising with Y&R India, where he took care of the Colgate Palmolive account. In 1995, he moved to Euro RSCG (now Havas Singapore), where he led the team to success, winning Agency of the Year at the inaugural Singapore Effie Awards.

Mohan went on to have an extensive career spanning two decades in adland taking on positions of account management, strategic planning and agency management roles at creative and media agencies in India, China, Singapore and the UK.

He took on his current position when Havas Group brought together all its communication disciplines under one roof to form Havas Villages in 2016.

Sheller and Mohan are the first two of eight heads of juries to join the APAC Effies judging committee for 2019, and will lead the jurors to review the most effective work from the region.

Commenting on her appointment, Sheller said: “We operate in an industry where change is the only constant, and the Effie Awards define what the marketing industry should be – that we are not creating works for the sake of art, but creating works that solve business challenges.

“I am delighted to accept the role as head of jury for the APAC Effie 2019 and look forward to reviewing the best works that the region has produced over the course of the last year”.

Mohan said: “Effectiveness is arguably one of the most important factors to consider when it comes to judging the success of a campaign, and something we always strive to achieve in our industry.

“The Effie Awards stand for inspiring, effective work that drive results, and I am both honoured and humbled to take on the role of head of jury for the 2019 APAC Effie Awards.

“I look forward to working with my peers to reward great ideas that drive positive business outcomes as we review the best work the region has to offer.”

The APAC Effie Awards are known globally by advertisers and agencies as the pre-eminent award for marketing effectiveness.

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2019 APAC Effie Awards 2019 APAC Effies Emma Sheller Havas Standard Chartered Vishnu Mohan